Food - North Macedonia

North Macedonia

Highlights

Revenue in the Food market amounts to US$4.26bn in 2024. The market is expected to grow annually by 4.92% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$998.10m in 2024.
In global comparison, most revenue is generated China (US$2tn in 2024).
In relation to total population figures, per person revenues of US$2.05k are generated in 2024.
In the Food market, 2.9% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 1.08bn kg by 2029. The Food market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Food market is expected to amount to 465.80kg in 2024.

Key regions:

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in North Macedonia has shown minimal growth, influenced by factors such as low consumer awareness of digital technologies, limited access to online services, and traditional food preferences. Other factors such as lower disposable income and lack of innovation in the sub-markets could also impact the growth rate.

Customer preferences: As North Macedonia continues to experience economic growth and an increase in disposable income, consumer preferences in The Food market have shifted towards healthier and more convenient options. This has led to a rise in demand for organic and locally sourced produce, as well as a growing interest in plant-based and vegetarian/vegan options. Furthermore, there has been a noticeable trend towards online grocery shopping and food delivery services, as consumers prioritize convenience and time-saving measures in their busy lifestyles. This shift towards healthier and more convenient food choices is driven by a growing awareness of the importance of a balanced diet and the desire for a more sustainable and environmentally friendly food industry.

Trends in the market: In North Macedonia, The Food market industry is experiencing a surge in demand for organic and locally sourced products due to increasing consumer awareness about health and sustainability. This trend is expected to continue, with more consumers prioritizing ethical and environmentally friendly food choices. This presents opportunities for industry stakeholders to capitalize on this trend by incorporating sustainable practices and expanding their organic product offerings. Additionally, the rise of e-commerce platforms and online grocery shopping is also expected to drive growth in The Food market industry, as more consumers turn to online channels for convenience and safety. However, this trend also highlights the need for food retailers to invest in digital infrastructure and delivery services to remain competitive. Overall, these trends signify a shift towards more conscious consumer behavior and have the potential to shape the future of The Food market industry in North Macedonia.

Local special circumstances: In North Macedonia, The Food market is heavily influenced by its rich agricultural resources and traditional cuisine. The country's location in the Balkan region also plays a significant role, as it serves as a gateway between Eastern and Western European markets. Additionally, the regulatory framework for food production and distribution is still developing, creating opportunities for local producers and small businesses. This unique combination of factors has led to a diverse and vibrant food market, with a strong emphasis on locally sourced and traditional products.

Underlying macroeconomic factors: The Food market in North Macedonia is heavily influenced by macroeconomic factors such as trade policies, foreign investment, and economic stability. As a developing country, North Macedonia has experienced steady economic growth and increasing foreign investment in recent years. This has resulted in a growing middle class and increased consumer spending, driving the demand for food products. Additionally, the country's strategic location and favorable trade agreements have made it a key player in the regional food market. However, challenges such as high unemployment rates and income inequality continue to impact the purchasing power of consumers and overall market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.