Food - North Macedonia

  • North Macedonia
  • Revenue in the Food market amounts to US$4,472.00m in 2024. The market is expected to grow annually by 5.11% (CAGR 2024-2029).
  • The market's largest segment is the segment Meat with a market volume of US$998.10m in 2024.
  • In global comparison, most revenue is generated in China (US$1,601bn in 2024).
  • In relation to total population figures, per person revenues of US$2,147.00 are generated in 2024.
  • In the Food market, 2.9% of total revenue will be generated through online sales by 2024.
  • In the Food market, volume is expected to amount to 1,085.00m kg by 2029. The Food market is expected to show a volume growth of 2.6% in 2025.
  • The average volume per person in the Food market is expected to amount to 467.70kg in 2024.

Key regions: United States, Canada, China, India, South Korea

 
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Analyst Opinion

The Food market in North Macedonia has shown minimal growth, influenced by factors such as low consumer awareness of digital technologies, limited access to online services, and traditional food preferences. Other factors such as lower disposable income and lack of innovation in the sub-markets could also impact the growth rate.

Customer preferences:
As North Macedonia continues to experience economic growth and an increase in disposable income, consumer preferences in The Food market have shifted towards healthier and more convenient options. This has led to a rise in demand for organic and locally sourced produce, as well as a growing interest in plant-based and vegetarian/vegan options. Furthermore, there has been a noticeable trend towards online grocery shopping and food delivery services, as consumers prioritize convenience and time-saving measures in their busy lifestyles. This shift towards healthier and more convenient food choices is driven by a growing awareness of the importance of a balanced diet and the desire for a more sustainable and environmentally friendly food industry.

Trends in the market:
In North Macedonia, The Food market industry is experiencing a surge in demand for organic and locally sourced products due to increasing consumer awareness about health and sustainability. This trend is expected to continue, with more consumers prioritizing ethical and environmentally friendly food choices. This presents opportunities for industry stakeholders to capitalize on this trend by incorporating sustainable practices and expanding their organic product offerings. Additionally, the rise of e-commerce platforms and online grocery shopping is also expected to drive growth in The Food market industry, as more consumers turn to online channels for convenience and safety. However, this trend also highlights the need for food retailers to invest in digital infrastructure and delivery services to remain competitive. Overall, these trends signify a shift towards more conscious consumer behavior and have the potential to shape the future of The Food market industry in North Macedonia.

Local special circumstances:
In North Macedonia, The Food market is heavily influenced by its rich agricultural resources and traditional cuisine. The country's location in the Balkan region also plays a significant role, as it serves as a gateway between Eastern and Western European markets. Additionally, the regulatory framework for food production and distribution is still developing, creating opportunities for local producers and small businesses. This unique combination of factors has led to a diverse and vibrant food market, with a strong emphasis on locally sourced and traditional products.

Underlying macroeconomic factors:
The Food market in North Macedonia is heavily influenced by macroeconomic factors such as trade policies, foreign investment, and economic stability. As a developing country, North Macedonia has experienced steady economic growth and increasing foreign investment in recent years. This has resulted in a growing middle class and increased consumer spending, driving the demand for food products. Additionally, the country's strategic location and favorable trade agreements have made it a key player in the regional food market. However, challenges such as high unemployment rates and income inequality continue to impact the purchasing power of consumers and overall market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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