Fresh Vegetables - North Macedonia

North Macedonia

Highlights

Revenue in the Fresh Vegetables market amounts to US$425.70m in 2024. The market is expected to grow annually by 4.38% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$204.40 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 153.40m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 66.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables market in North Macedonia is witnessing negligible growth, influenced by factors such as fluctuating agricultural yields, limited consumer awareness of health benefits, and competition from imported produce affecting local demand.

Customer preferences: Consumers in North Macedonia are increasingly prioritizing sustainability and local sourcing in their food choices, leading to a rising demand for fresh, organic vegetables. This shift is influenced by a growing awareness of health and environmental issues among younger demographics, who are more inclined to support local farmers and sustainable practices. Additionally, the trend towards plant-based diets is gaining traction, prompting consumers to seek diverse vegetable options that cater to their evolving culinary preferences and lifestyle choices.

Trends in the market: In North Macedonia, the Fresh Vegetables Market is experiencing a surge in demand for organic and locally sourced produce as consumers prioritize sustainability in their food choices. This trend is particularly prominent among younger demographics, who are increasingly aware of health and environmental issues and are motivated to support local farmers. Additionally, the rise of plant-based diets is driving the search for diverse vegetable options that align with evolving culinary preferences. These shifts present significant opportunities for producers, retailers, and policymakers to enhance supply chains and promote sustainable agricultural practices, ultimately influencing market dynamics and consumer behavior.

Local special circumstances: In North Macedonia, the Fresh Vegetables Market is shaped by the country's diverse climatic zones, which allow for a variety of crops to be cultivated year-round. Local traditions favor seasonal produce, leading to a strong preference for fresh, homegrown vegetables. Additionally, regulatory support for organic farming practices enhances consumer confidence in product quality. Cultural festivals celebrating harvests further promote local produce, while the growing trend of agritourism connects consumers directly with farmers, fostering a deeper appreciation for sustainable agriculture and influencing purchasing behaviors.

Underlying macroeconomic factors: The Fresh Vegetables Market in North Macedonia is significantly influenced by macroeconomic factors such as agricultural policy, economic stability, and global trade dynamics. The country's economic health, characterized by moderate GDP growth, impacts consumer purchasing power and demand for fresh produce. Fiscal policies promoting local agriculture and sustainable practices encourage investments in farming technology and infrastructure. Additionally, global trends towards healthy eating and organic products enhance market opportunities. Exchange rates and trade agreements also affect pricing and availability of imported vegetables, shaping consumer preferences and market competition.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.