Confectionery & Snacks - North Macedonia

North Macedonia

Highlights

Revenue in the Confectionery & Snacks market amounts to US$334.90m in 2024. The market is expected to grow annually by 5.30% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$160.80 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 55.88m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 23.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in North Macedonia is facing negligible growth, influenced by factors such as low consumer purchasing power, limited product innovation, and increasing competition from healthier snack options. However, the convenience and indulgence factors of these products continue to drive demand, especially in the urban areas. The market is expected to see slow but steady growth as consumers' preferences shift towards healthier options.

Customer preferences: As the snacking culture grows in North Macedonia, consumers are increasingly seeking healthier and more diverse options. This has led to a rise in demand for plant-based and functional snacks, catering to health-conscious individuals. Additionally, with the growing influence of Western lifestyles, there is a shift towards convenience and on-the-go snacking, driving the demand for individually packaged snacks and small portions. The trend towards snacking as a form of self-care and indulgence is also gaining traction, with a focus on premium and indulgent snacking experiences.

Trends in the market: In North Macedonia, the Confectionery & Snacks Market is seeing an increase in demand for healthier snack options, as consumers become more health-conscious. This trend is driven by the rise in chronic diseases and the growing awareness of the importance of a balanced diet. As a result, there is a surge in the production of organic and natural snacks, as well as the inclusion of functional ingredients such as probiotics and superfoods. This trajectory towards healthier snacking options not only benefits consumers but also presents opportunities for companies to innovate and differentiate themselves in the market. Additionally, this trend has implications for industry stakeholders, as they must adapt their product offerings and marketing strategies to meet the changing consumer preferences.

Local special circumstances: In North Macedonia, the Confectionery & Snacks Market within The Food market is influenced by the country's geographical location as a landlocked nation with limited access to international markets. This has led to a strong focus on local production and consumption, with traditional snacks and sweets being popular among the local population. Additionally, cultural factors, such as the strong influence of Turkish and Balkan cuisine, play a significant role in shaping the demand for confectionery and snacks. Regulatory factors, such as import restrictions and taxes on foreign products, also impact the market dynamics and create barriers for international companies trying to enter the market.

Underlying macroeconomic factors: The Confectionery & Snacks market in North Macedonia is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. The country's stable economic growth and increasing disposable income have led to a rise in demand for indulgent and convenience food products, driving market growth. Additionally, the country's strategic location and favorable regulatory environment make it an attractive market for international snack and confectionery companies. However, the recent COVID-19 pandemic and its economic impact have posed challenges for the market, with disruptions in supply chains and changes in consumer behavior. Nevertheless, the government's efforts to support the food industry and stimulate economic recovery are expected to mitigate the negative effects and drive market growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.