Vegetables - D-A-CH

D-A-CH

Revenue in the Vegetables market amounts to US$41.40bn in 2025. The market is expected to grow annually by 3.90% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (US$171bn in 2025).
In relation to total population figures, per person revenues of US$408.80 are generated in 2025.
In the Vegetables market, volume is expected to amount to 15.81bn kg by 2029. The Vegetables market is expected to show a volume growth of 1.8% in 2026.
The average volume per person in the Vegetables market is expected to amount to 145.4kg in 2025.

Key regions: Japan, United Kingdom, Philippines, India, Canada

Market

Region

Region comparison

Currency

Analyst Opinion

The Vegetables Market in the D-A-CH region is experiencing negligible growth, influenced by factors such as changing consumer preferences for fresh produce, sustainability trends, and the increasing demand for convenience in processed and frozen options.

Customer preferences: Consumers in the D-A-CH region are increasingly prioritizing plant-based diets, driving a notable shift towards organic and locally sourced vegetables. This trend is influenced by a growing awareness of health and environmental sustainability, particularly among younger demographics. Additionally, the demand for ready-to-eat and pre-packaged vegetable options is rising, catering to busy lifestyles. Cultural preferences for traditional and regional vegetable varieties are also emerging, as consumers seek to connect with their culinary heritage while embracing modern convenience.

Trends in the market: In the D-A-CH region, the Vegetables Market is experiencing a significant shift towards organic and locally sourced produce as consumers increasingly embrace plant-based diets. This trend is particularly pronounced among younger generations, who prioritize health and environmental sustainability. Additionally, the demand for ready-to-eat and pre-packaged vegetable options is on the rise, reflecting the fast-paced lifestyles of modern consumers. Furthermore, a renewed interest in traditional and regional vegetable varieties is emerging, as individuals seek to honor their culinary heritage while enjoying the convenience of contemporary products. This evolving landscape presents both opportunities and challenges for industry stakeholders, who must adapt to changing consumer preferences and innovate to meet these demands.

Local special circumstances: In the D-A-CH region, the Vegetables Market is shaped by a rich agricultural heritage and a strong emphasis on quality. The diverse climates across Germany, Austria, and Switzerland enable the cultivation of various regional vegetable varieties, fostering a cultural appreciation for local produce. Furthermore, stringent EU regulations on food safety and organic certification drive consumer trust and demand for organic options. This landscape is enhanced by a growing number of farmers' markets, which promote direct-to-consumer sales, allowing farmers to connect with health-conscious consumers prioritizing sustainability and freshness.

Underlying macroeconomic factors: The Vegetables Market in the D-A-CH region is significantly influenced by macroeconomic factors such as economic stability, consumer spending patterns, and agricultural policies. The robust economies of Germany, Austria, and Switzerland support a strong demand for high-quality vegetables, with rising disposable incomes enabling consumers to prioritize organic and locally-sourced options. Additionally, EU agricultural subsidies and support programs bolster local farming initiatives, ensuring sustainability and competitive pricing. Global trends, such as climate change and supply chain disruptions, also affect production and availability, prompting a shift towards innovative farming practices and increased investment in sustainable agriculture to meet evolving consumer preferences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.