Meat Substitutes - D-A-CH

  • D-A-CH
  • Revenue in the Meat Substitutes market amounts to US$1.17bn in 2025. The market is expected to grow annually by 10.27% (CAGR 2025-2029).
  • In global comparison, most revenue is generated in China (US$2,710m in 2025).
  • In relation to total population figures, per person revenues of US$11.57 are generated in 2025.
  • In the Meat Substitutes market, volume is expected to amount to 89.47m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 9.0% in 2026.
  • The average volume per person in the Meat Substitutes market is expected to amount to 0.7kg in 2025.

Key regions: Spain, Russia, United Kingdom, South Korea, India

 
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Analyst Opinion

The Meat Substitutes Market in D-A-CH is seeing subdued growth due to factors such as consumer preference for traditional meat products, limited availability of substitutes, and high prices. Despite this, the market is expected to experience some growth, driven by increasing health consciousness and the convenience of plant-based alternatives in The Food market.

Customer preferences:
The growing popularity of plant-based diets is driving the demand for meat substitutes in the D-A-CH region. This trend is influenced by the increasing awareness of the health and environmental benefits of reducing meat consumption. Additionally, the rise of veganism, particularly among younger demographics, is a key factor contributing to the growth of the Meat Substitutes Market within The Food market. This shift towards more sustainable and ethical food choices is expected to continue in the coming years.

Trends in the market:
In D-A-CH, the Meat Substitutes Market within the Meat Market is experiencing a shift towards plant-based protein options, driven by the increasing demand for healthier and more sustainable food choices. This trend is expected to continue, with consumers becoming more health-conscious and environmentally aware. As a result, there is a growing market for innovative meat substitutes, such as plant-based burgers and sausages. This trend is not only significant for industry stakeholders, but also for the overall food market, as it reflects a larger shift towards plant-based diets. It also presents opportunities for collaboration between traditional meat producers and plant-based companies, as well as challenges in terms of meeting consumer expectations and maintaining quality standards.

Local special circumstances:
In Germany, the Meat Substitutes Market is heavily influenced by the country's strong tradition of vegetarianism and veganism. This cultural factor has led to a higher demand for meat-free options, resulting in a wider range of innovative and high-quality meat substitutes in the market. Additionally, Germany's strict regulations on food labeling and safety play a significant role in shaping consumer preferences and driving product innovation in the Meat Substitutes Market. The country's emphasis on sustainability and ethical consumption also contributes to the growth of this market segment.

Underlying macroeconomic factors:
The Meat Substitutes Market within the Meat Market of The Food market is significantly impacted by macroeconomic factors such as consumer preferences, technological advancements, and government policies. As more consumers become health-conscious and environmentally aware, there is a growing demand for plant-based alternatives to traditional meat products. This trend is further bolstered by the increasing availability and affordability of meat substitutes, as well as government initiatives promoting sustainable and ethical food choices. Additionally, the rising costs of meat production and concerns over food safety and animal welfare are also contributing to the growth of the Meat Substitutes Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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