Key regions: India, United States, Japan, United Kingdom, China
The Bread market in D-A-CH is experiencing negligible growth due to various factors such as low consumer awareness, limited market demand, and stiff competition from other food products. However, the increasing demand for healthy and convenient breakfast options may drive some growth in the near future.
Customer preferences: There has been a noticeable shift in consumer preferences towards healthier and more sustainable food options, leading to a rise in demand for organic and whole grain breads. This trend is driven by a growing awareness of the benefits of a balanced and plant-based diet, particularly among younger demographics. Additionally, there has been a surge in demand for gluten-free and allergy-friendly breads, catering to the needs of a more health-conscious and diverse consumer base.
Trends in the market: In Germany, there is a growing demand for healthier and more sustainable bread options, leading to a rise in the popularity of organic and whole grain breads. In Austria, there is a trend towards artisanal and specialty breads, with a focus on traditional and regional recipes. In Switzerland, there is an increasing interest in gluten-free and low-carb breads, driven by the rise in gluten intolerance and low-carb diets. These trends are significant for industry stakeholders as they must adapt their product offerings to meet consumer demands and capitalize on the growing market for healthier bread options. Additionally, the shift towards more sustainable and artisanal breads presents opportunities for differentiation and premium pricing.
Local special circumstances: In Germany, the Bread Market is heavily influenced by the country's strong bread culture, with a wide variety of traditional regional breads. Additionally, strict regulations on bread production and labeling ensure high quality standards. In Austria, the market is driven by the demand for organic and artisanal breads, as well as the popularity of traditional bread varieties like the "Semmel" and "Brotchen". In Switzerland, the market is characterized by a preference for high-quality, locally produced breads, and a growing demand for gluten-free options. These unique local factors play a significant role in shaping the Bread Market in D-A-CH and differentiating it from other markets in the Bread & Cereal Products Market within The Food market.
Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors in the D-A-CH region. These include economic trends, national economic health, and fiscal policies. The region's strong economic growth and stable financial indicators have contributed to the growth of the bread market. In addition, favorable government policies and investments in food infrastructure have also played a key role in driving market growth. However, rising labor costs and supply chain disruptions due to the pandemic have posed challenges to market players. Moreover, shifting consumer preferences towards healthier and organic bread options are shaping the market landscape in the D-A-CH region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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