Beauty & Personal Care - D-A-CH

D-A-CH

In 2025, the Beauty & Personal Care market in the D-A-CH region is projected to generate a revenue of US$25.75bn.
With an annual growth rate of 1.66% (CAGR 2025-2029), the market is expected to experience steady expansion.
The largest segment within the market is Personal Care, which is estimated to reach a market volume of US$11.96bn in 2025.
When compared to other countries worldwide, in the United States leads the market in terms of revenue, with US$104bn generated in 2025.
In relation to the total population, the per capita revenue in the D-A-CH region is projected to be US$254.80 in 2025.
Furthermore, it is anticipated that online sales will contribute 49.8% of the total revenue in the Beauty & Personal Care market by 2025.
In Germany, natural and organic beauty products are gaining popularity as consumers prioritize sustainability and eco-friendly options.

Key regions: United States, Worldwide, India, Indonesia, Canada

Market

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Region comparison

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Analyst Opinion

The Beauty & Personal Care market in D-A-CH is experiencing negligible growth, influenced by factors such as saturated product offerings, shifting consumer preferences towards sustainability, and the rising importance of personalized beauty solutions in a competitive landscape.

Customer preferences: Consumers in the D-A-CH region are gravitating towards beauty and personal care products that emphasize clean ingredients and eco-friendly packaging, reflecting a growing commitment to sustainability. Additionally, there is an increasing demand for customized skincare solutions, as individuals seek products tailored to their unique skin types and concerns. This shift is further influenced by younger demographics prioritizing transparency and ethical sourcing, leading brands to innovate and adapt in order to remain relevant in a competitive market.

Trends in the market: In the D-A-CH region, the Beauty & Personal Care market is experiencing a surge in demand for clean beauty products, with consumers actively seeking formulations free from harmful chemicals and synthetic additives. Concurrently, the rise of sustainable packaging solutions is reshaping product offerings, as brands aim to reduce their environmental footprint. Furthermore, personalization in skincare is gaining momentum, with consumers desiring products tailored to their specific skin needs. These trends are significant as they push brands to innovate, prioritize ethical sourcing, and enhance transparency, ultimately fostering deeper consumer loyalty and reshaping the competitive landscape.

Local special circumstances: In the D-A-CH region, the Beauty & Personal Care market is shaped by a strong cultural emphasis on quality and sustainability, influenced by the region's history of environmental consciousness. German consumers, for instance, prioritize eco-friendly products, driving brands to adopt stringent certifications and natural ingredients. Additionally, regulatory frameworks in these countries enforce rigorous standards for product safety and transparency, enhancing consumer trust. This unique blend of cultural values and regulatory compliance propels innovation, positioning the D-A-CH market as a leader in clean and personalized beauty solutions.

Underlying macroeconomic factors: The Beauty & Personal Care market in the D-A-CH region is significantly influenced by macroeconomic factors such as consumer spending trends, economic stability, and sustainability initiatives. The robust economic performance in Germany, Austria, and Switzerland has led to increased disposable income, enabling consumers to invest in premium and eco-friendly products. Additionally, fiscal policies promoting green technologies and sustainable practices encourage brands to innovate while meeting consumer expectations. Global shifts towards health and wellness further amplify the demand for natural and organic beauty products, positioning the D-A-CH market as a frontrunner in sustainable beauty solutions.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.