DIY & Hardware Store - D-A-CH

D-A-CH

In the year 2024, the revenue in the DIY & Hardware Store market in the D-A-CH region, which comprises Germany, Austria, and Switzerland, amounts to US$76.33bn.
It is projected that this market will experience an annual growth rate of 3.07% (CAGR 2024-2029).
When compared to other countries worldwide, it is noteworthy that in China generates the highest revenue in this market segment, with a staggering US$785bn in 2024.
To put the revenue figures into perspective, in 2024, the per-person revenue in the D-A-CH region is estimated to be US$755.10.
This indicates the amount of revenue generated per individual in relation to the total population.
In Germany, the DIY & Hardware Store market is experiencing a surge in demand for sustainable and eco-friendly products.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The DIY & Hardware Store Market in D-A-CH is facing negligible growth, influenced by factors such as shifting consumer preferences towards DIY projects, increasing focus on home improvement, and the convenience of online shopping. The diverse sub-markets, including floor covering, tools & machines, and heating & cooling play a role in driving the overall market. However, the slow growth rate can be attributed to market saturation and economic uncertainty in the D-A-CH region.

Customer preferences: There has been a notable shift in the DIY & Hardware Store Market market towards eco-friendly and sustainable products. This trend is driven by increasing environmental concerns and a desire for responsible consumption. Additionally, there is a growing demand for products that cater to specific consumer needs, such as DIY kits for small space living or age-specific tools for aging populations. This trend is also influenced by the rise of self-sufficiency and the desire for personalized, hands-on experiences.

Trends in the market: In the D-A-CH region, the DIY & Hardware Store Market is experiencing a surge in e-commerce, as consumers increasingly turn to online channels for their home improvement needs. This trend is expected to continue, as more players in the market invest in digital platforms and omnichannel strategies. Additionally, there is a growing demand for sustainable and eco-friendly products, as consumers become more conscious of their environmental impact. This presents an opportunity for industry stakeholders to leverage this trend by offering a wider range of sustainable products and promoting their green efforts to attract environmentally-conscious consumers. Furthermore, there is a rise in DIY culture among millennials and Gen Z, who are keen on DIY projects and home renovations. This presents an opportunity for retailers to cater to this demographic by offering workshops and tutorials, as well as creating a seamless shopping experience both online and in-store.

Local special circumstances: In D-A-CH, the DIY & Hardware Store Market is heavily influenced by the region's strong economy and high levels of home ownership. Due to the cold climate, there is a strong demand for home improvement products, such as heating and insulation systems. Additionally, strict building codes and regulations drive the need for high-quality and certified products, leading to a competitive market with a focus on innovation and efficiency. In Switzerland, the country's tradition of DIY and handiwork also plays a significant role in the market, with a strong demand for high-end tools and equipment.

Underlying macroeconomic factors: In the D-A-CH region, the DIY & Hardware Store Market is influenced by macroeconomic factors such as consumer spending, employment levels, and housing market trends. Countries with strong consumer confidence and a stable housing market are experiencing higher demand for DIY and home improvement products. Additionally, government policies that support homeownership and incentivize home renovation projects have a positive impact on the market. However, economic downturns or high unemployment rates can lead to reduced spending on home improvement, negatively affecting the market. Furthermore, environmental regulations and sustainability initiatives are also becoming increasingly important in the DIY & Hardware Store Market, as consumers prioritize eco-friendly products and services.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.