Key regions: South Korea, Philippines, Canada, United States, Japan
The Sweeteners Market in the D-A-CH region is experiencing minimal growth due to a decline in consumer interest in artificial sweeteners and an increase in demand for natural alternatives like honey. This trend is driven by a growing health consciousness and the convenience of online shopping for sweeteners. However, the overall growth is limited by the saturation of the sugar market and the declining consumption of sweet spreads.
Customer preferences: As consumers in D-A-CH continue to prioritize health and wellness, they are gravitating towards natural sweeteners and sugar alternatives. This shift is driven by growing concerns over the negative health effects of traditional sugar and the rise of plant-based diets. Additionally, the demand for clean label products and transparency in ingredient sourcing has led to an increase in the use of natural sweeteners such as stevia, agave, and monk fruit. This trend is expected to continue as consumers become more health-conscious and seek out healthier options in their spreads and sweeteners.
Trends in the market: In D-A-CH, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier and natural sweeteners, such as stevia and monk fruit. This trend is driven by consumer demand for healthier options and the increasing prevalence of diabetes and obesity. Additionally, there is a growing focus on sustainability and ethical sourcing, leading to the use of alternative sweeteners like coconut sugar. These trends are expected to continue, with potential implications for industry stakeholders including the need for product innovation and marketing strategies targeting health-conscious consumers.
Local special circumstances: In Germany, the Spreads & Sweeteners Market is heavily influenced by the country's strong preference for organic and natural products, with consumers increasingly seeking out products with no artificial ingredients. In Austria, the market is driven by strict regulations on food additives, leading to a growing demand for natural sweeteners and alternative spreads. In Switzerland, the market is shaped by the country's high living standards and health-conscious population, resulting in a focus on premium, high-quality spreads and sweeteners.
Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market is heavily influenced by macroeconomic factors such as consumer preferences, income levels, and health consciousness. In countries where there is a higher disposable income and a growing demand for healthier food options, the market for natural and low-calorie sweeteners is expected to grow. On the other hand, in regions where there is limited disposable income and a lack of health awareness, the demand for traditional spreads and sweeteners may remain high. Additionally, regulatory policies that promote the use of natural sweeteners and discourage the consumption of artificial sweeteners also impact market growth.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
