Key regions: Canada, Spain, Russia, South Korea, Philippines
The Fresh Fruits market in the D-A-CH region is facing stagnant growth, influenced by factors like changing consumer preferences, seasonal availability, and competition from processed products, despite ongoing health trends that encourage fresh produce consumption.
Customer preferences: Consumers in the D-A-CH region are increasingly prioritizing sustainability and local sourcing in their fresh fruit choices, leading to a rise in demand for organic and seasonal produce. This shift is influenced by younger demographics who are more environmentally conscious and prefer to support local farmers. Additionally, the growing trend of plant-based diets is driving interest in exotic fruits and innovative pairing combinations. Convenience also plays a crucial role, with pre-cut and ready-to-eat fruit options gaining popularity among busy urban consumers.
Trends in the market: In the D-A-CH region, the fresh fruits market is experiencing a notable shift towards sustainability and local sourcing, with consumers increasingly favoring organic and seasonal options. This trend is largely driven by younger, environmentally conscious demographics who prioritize supporting local farmers. Additionally, the rise of plant-based diets is fueling interest in exotic fruits and creative pairing ideas. Convenience remains essential, as pre-cut and ready-to-eat fruit products are becoming popular among busy urbanites. These evolving consumer preferences present significant opportunities and challenges for industry stakeholders, including producers, retailers, and distributors, who must adapt to meet the demand for sustainable and convenient fruit options.
Local special circumstances: In the D-A-CH region, the fresh fruits market is shaped by its diverse climates, which allow for a range of local produce, influencing consumer preferences towards seasonal and regional sourcing. Cultural values around sustainability are strong, with a focus on eco-friendly practices and organic certifications. Additionally, stringent regulations on food quality and safety reinforce consumer trust in local products. The emphasis on convenience is heightened in urban areas, where busy lifestyles lead to increased demand for ready-to-eat and pre-packaged fruit options, making adaptability crucial for market players.
Underlying macroeconomic factors: The fresh fruits market in the D-A-CH region is significantly influenced by macroeconomic factors such as consumer spending, agricultural policies, and international trade dynamics. Economic stability in Germany, Austria, and Switzerland underpins robust demand for fresh produce, while rising disposable incomes enhance consumer preferences for high-quality, organic options. Additionally, fiscal policies promoting sustainability and local agriculture bolster the market, encouraging investment in eco-friendly practices. Global supply chain disruptions and trade agreements also impact availability and pricing, necessitating adaptability among market players to ensure competitiveness and meet changing consumer demands.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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