Baby Milk & Infant Formula - D-A-CH

D-A-CH

Revenue in the Baby Milk & Infant Formula market amounts to US$0.57bn in 2025. The market is expected to grow annually by 4.12% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (US$18,060m in 2025).
In relation to total population figures, per person revenues of US$5.68 are generated in 2025.
In the Baby Milk & Infant Formula market, volume is expected to amount to 23.36m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.7% in 2026.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2025.

Key regions: South Korea, India, United Kingdom, United States, Japan

Market

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Analyst Opinion

The Baby Milk & Infant Formula Market in D-A-CH is experiencing slow growth due to factors like low birth rate and increasing preference for breastfeeding. Convenience and health awareness are driving the market despite negligible growth rate.

Customer preferences: In the D-A-CH region, there is a growing trend towards organic and clean label products in the Baby Milk & Infant Formula Market of the Baby Food Market. This is driven by a rising awareness of the importance of a healthy and natural diet for infants and young children. Additionally, there is a growing demand for lactose-free and hypoallergenic options for babies with dietary restrictions or allergies. This trend is also influenced by the increasing preference for sustainable and environmentally-friendly products among consumers.

Trends in the market: In D-A-CH, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a shift towards organic and clean label products. This trend is driven by increasing consumer demand for healthier and more natural options for their babies. Additionally, there is a growing focus on sustainability, with companies implementing eco-friendly packaging and sourcing practices. These trends are expected to continue, with industry players investing in research and development to meet consumer demands. This presents opportunities for stakeholders to differentiate themselves in the market and cater to the evolving preferences of consumers.

Local special circumstances: In D-A-CH, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the strict regulations on the composition and labeling of infant formula. This has led to the introduction of specialized products catering to specific dietary needs, such as organic and hypoallergenic formulas. Additionally, the strong presence of local dairy producers and the preference for natural and organic products have shaped the market. In contrast, in China, the market is driven by the growing demand for imported infant formula due to concerns over domestic product safety. This has led to the establishment of cross-border e-commerce platforms and the popularity of foreign brands.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as changing consumer demographics, rising disposable income, and increasing urbanization. These trends create a growing demand for baby food products, particularly in developing countries. Additionally, government initiatives to promote breastfeeding and regulate the safety and quality of baby food products also impact market growth. Furthermore, technological advancements, such as the use of advanced packaging materials and innovative ingredients, are driving the market towards higher value-added products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.