Fresh Fish - D-A-CH

  • D-A-CH
  • Revenue in the Fresh Fish market amounts to US$5.02bn in 2025. The market is expected to grow annually by 2.82% (CAGR 2025-2029).
  • In global comparison, most revenue is generated in China (US$60bn in 2025).
  • In relation to total population figures, per person revenues of US$49.57 are generated in 2025.
  • In the Fresh Fish market, volume is expected to amount to 190.70m kg by 2029. The Fresh Fish market is expected to show a volume growth of 0.4% in 2026.
  • The average volume per person in the Fresh Fish market is expected to amount to 1.9kg in 2025.

Key regions: Russia, South Korea, Canada, United States, Philippines

 
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Analyst Opinion

The Fresh Fish market in the D-A-CH region is experiencing slow growth, influenced by factors such as limited consumer awareness, lack of convenience in purchasing fresh fish, and competition from other protein sources.

Customer preferences:
The Fresh Fish Market in D-A-CH is experiencing a shift in consumer preferences towards sustainably sourced seafood, as consumers become more conscious of the environmental impact of their food choices. This trend is particularly prominent among younger consumers, who are also driving demand for seafood with minimal processing and additives. Additionally, with the rise of health-consciousness, there is a growing preference for lean and protein-rich fish options, such as salmon and tuna, among the D-A-CH population.

Trends in the market:
In D-A-CH, the Fresh Fish Market of the Fish & Seafood Market within The Food market market is experiencing a rise in demand for sustainably sourced seafood. Consumers are increasingly aware of the environmental impact of their food choices and are seeking out responsibly caught or farmed fish. This trend is expected to continue, with stricter regulations and consumer preferences driving the shift towards sustainable seafood. Industry stakeholders will need to adapt to these changing preferences by sourcing and promoting sustainable options, which could potentially lead to increased market share and consumer loyalty.

Local special circumstances:
In the D-A-CH region, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the region's strong fishing industry and the high demand for locally sourced, sustainable seafood. Additionally, strict regulations and consumer preferences for quality and freshness drive market dynamics. In Germany, a country with strict food safety regulations, consumers have a strong preference for wild-caught fish and organic seafood. In Austria, a landlocked country, the market is influenced by the import of high-quality seafood from neighboring countries, while Switzerland's market is driven by the demand for premium, high-end seafood products.

Underlying macroeconomic factors:
The Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors in the D-A-CH region. The overall economic health of Germany, Austria, and Switzerland, as well as their fiscal policies, play a significant role in the performance of the market. Additionally, global economic trends, such as changes in consumer preferences and international trade policies, also impact the market. Furthermore, the availability of resources and infrastructure for the production and distribution of fresh fish also play a crucial role in the market's growth. Finally, consumer purchasing power and disposable income levels in the region also have a direct impact on the demand for fresh fish and seafood products. Overall, the market's success in the D-A-CH region is closely tied to the broader macroeconomic factors at play.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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