Key regions: South Korea, Russia, Canada, Philippines, China
The Fresh Meat market within The Food market in D-A-CH region is experiencing slow growth due to factors such as increasing consumer health consciousness, convenience of online meat shopping, and adoption of digital technologies. The market growth is also impacted by sub-markets such as Beef & Veal, Pork, Poultry, Mutton & Goat and Other Fresh Meat with varying growth rates.
Customer preferences: With the rise of health consciousness and increasing concerns over sustainability, consumers in the D-A-CH region are showing a growing preference for locally sourced, organic and ethically produced fresh meat products. This trend is supported by the increasing number of health-conscious millennials and the growing awareness of the environmental impact of meat production. As a result, there has been a surge in demand for grass-fed, free-range, and hormone-free meat, with many consumers actively seeking out certifications and labels that guarantee these standards. Additionally, there is a growing interest in alternative protein sources such as plant-based meat substitutes, highlighting the shift towards more mindful and sustainable food choices.
Trends in the market: In the D-A-CH region, the Fresh Meat Market of the Meat Market within The Food market is seeing a shift towards sustainable and ethical sourcing. Consumers are increasingly demanding transparency and traceability in their meat products, leading to a rise in certifications and labels such as organic, grass-fed, and free-range. This trend is expected to continue, with industry players investing in more sustainable and ethical practices to meet consumer demands. Additionally, there is a growing trend of using innovative packaging materials, such as biodegradable and compostable options, to reduce the environmental impact of the meat industry. These trends signify a shift towards more responsible and environmentally-friendly practices in the industry, and stakeholders who adapt to these changes will have a competitive advantage in the market.
Local special circumstances: In the D-A-CH region, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by cultural preferences and regulations. In Germany, the demand for organic and sustainable meat products is on the rise, leading to the growth of specialty butchers and local farms. Austria, on the other hand, has strict regulations on meat production, resulting in a higher quality standard and market differentiation. Switzerland has a strong preference for locally sourced meat, with consumers willing to pay a premium for products from Swiss farms. These unique factors shape the dynamics of the Fresh Meat Market in the D-A-CH region, creating a diverse and competitive market.
Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market is influenced by a variety of macroeconomic factors within the D-A-CH region. These include global economic trends, national economic health, fiscal policies, and other financial indicators that impact market performance. For instance, the market may experience growth in countries with strong economic growth and favorable fiscal policies that promote consumer spending, while countries with economic challenges and restrictive policies may see slower growth. Moreover, changing consumer preferences and dietary habits, as well as increasing health consciousness, are also shaping the demand for fresh meat products in the region. Additionally, the growing demand for sustainable and ethically produced meat, as well as rising concerns about food safety and quality, are influencing the market in the D-A-CH region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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