Market Insights Consumer Food Spreads & Sweeteners

Spreads - D-A-CH

D-A-CH

Revenue in the Spreads market amounts to US$2,011.00m in 2025. The market is expected to grow annually by 4.16% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (US$20,150m in 2025).
In relation to total population figures, per person revenues of US$19.85 are generated in 2025.
In the Spreads market, volume is expected to amount to 295.50m kg by 2029. The Spreads market is expected to show a volume growth of 2.1% in 2026.
The average volume per person in the Spreads market is expected to amount to 2.7kg in 2025.

Key regions: Canada, Philippines, China, Spain, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Spreads Market in the D-A-CH region is experiencing slow growth, influenced by various factors such as changing consumer preferences towards healthier options, increasing competition from alternative products, and fluctuations in raw material prices. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter are also impacting the overall market, with each facing unique challenges and opportunities. However, the convenience and variety offered by online shopping and rising health consciousness among consumers are expected to drive growth in the future.

Customer preferences: Consumers in the D-A-CH and Spreads market are increasingly looking for healthier and more natural options in their spreads and sweeteners. This trend is driven by a growing awareness of the negative health effects of processed and artificial ingredients. As a result, there is a rising demand for products made with natural sweeteners like honey and maple syrup, as well as spreads made with organic and non-GMO ingredients. This shift towards more natural and healthier options is also influenced by the growing presence of health-conscious millennials in the market.

Trends in the market: In the D-A-CH and Spreads Market of the Spreads & Sweeteners Market within The Food market, there is a notable trend towards healthier and more natural spreads options. Consumers are increasingly seeking out products with clean labels, free from artificial ingredients and preservatives. This trend is expected to continue, driven by growing health consciousness and demand for transparency in food products. This shift towards healthier spreads is significant for industry stakeholders, as it presents opportunities for new product development and market expansion. However, it also poses challenges for traditional spreads manufacturers who may need to adapt their offerings to meet changing consumer preferences. Producers and retailers who are able to offer a diverse range of healthier spreads are likely to benefit from this trend in the long term.

Local special circumstances: In Germany, the Spreads Market is heavily influenced by the country's love for bread and traditional breakfasts. The demand for natural and organic products is also on the rise, driven by consumers' focus on health and sustainability. In Switzerland, the market is driven by the country's high disposable income and preference for high-quality products. The market is also highly regulated, with strict standards for ingredients and labeling, ensuring transparency and safety for consumers. In Austria, the market is influenced by the country's strong coffee culture, with spreads like hazelnut and chocolate being popular breakfast accompaniments. Additionally, the country's growing trend towards veganism has led to an increase in demand for plant-based spreads made from alternative ingredients like nuts and seeds.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market in the D-A-CH region is influenced by several macroeconomic factors. One of the key drivers is the growing trend of health consciousness among consumers, leading to a rise in demand for healthier spreads and sweeteners. The increasing disposable income and changing lifestyles in the region are also impacting market growth. Moreover, government initiatives promoting healthy eating habits and sustainable food production methods are expected to further drive market growth. However, factors such as fluctuating raw material prices and changing consumer preferences towards natural and organic products may pose challenges to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.