Alcoholic Drinks - D-A-CH

The Alcoholic Drinks market in D-A-CH, which comprises Germany, Austria, and Switzerland, is experiencing steady growth due to several key factors. Customer preferences in the Alcoholic Drinks market in D-A-CH are shifting towards premium and craft products. Consumers are becoming more discerning in their choices and are willing to pay a premium for higher quality beverages. This trend is driven by a desire for unique and authentic experiences, as well as a growing interest in supporting local producers. Additionally, health-conscious consumers are seeking out low-alcohol and non-alcoholic options, leading to an increase in the availability and variety of these products in the market. One of the main trends in the Alcoholic Drinks market in D-A-CH is the rise of craft beer. Craft breweries have gained popularity in recent years, offering consumers a wide range of flavors and styles. This trend is driven by a growing appreciation for the craftsmanship and creativity involved in brewing unique beers. Craft beer festivals and events have also become increasingly popular, providing opportunities for consumers to discover new and exciting brews. Another trend in the market is the increasing demand for premium spirits. Consumers are willing to spend more on high-quality spirits, such as whisky, gin, and rum. This trend is driven by a desire for luxury and exclusivity, as well as a growing interest in mixology and cocktail culture. As a result, there has been a surge in the number of specialty bars and cocktail lounges offering a wide selection of premium spirits. Local special circumstances in the Alcoholic Drinks market in D-A-CH play a significant role in shaping consumer preferences. Each country within the region has its own unique drinking culture and traditions. In Germany, beer is deeply ingrained in the culture, with a wide variety of beer styles and festivals celebrating the beverage. Austria has a strong wine culture, with a focus on quality and tradition. Switzerland, on the other hand, has a diverse drinking culture, with a preference for wine, beer, and spirits depending on the region. Underlying macroeconomic factors also contribute to the development of the Alcoholic Drinks market in D-A-CH. The region has a strong economy and high disposable income levels, allowing consumers to spend more on premium and craft beverages. Additionally, the tourism industry plays a significant role, attracting visitors who are interested in experiencing the local drinking culture and trying unique beverages. In conclusion, the Alcoholic Drinks market in D-A-CH is experiencing growth due to shifting customer preferences towards premium and craft products. The rise of craft beer and the increasing demand for premium spirits are key trends in the market. Local special circumstances, such as the beer culture in Germany and the wine culture in Austria, also shape consumer preferences. The strong economy and high disposable income levels in the region, along with the influence of the tourism industry, further contribute to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.