Non-Alcoholic Drinks - D-A-CH

The Non-Alcoholic Drinks market in D-A-CH, which comprises Germany, Austria, and Switzerland, has experienced significant growth in recent years. This can be attributed to various factors such as changing consumer preferences, increasing health consciousness, and the availability of a wide range of innovative and healthier beverage options.

Customer preferences: Consumers in D-A-CH have shown a growing preference for non-alcoholic beverages due to several reasons. Firstly, there has been a shift towards healthier lifestyles, with individuals becoming more conscious about their dietary choices. This has led to an increased demand for beverages that are low in sugar, calories, and artificial additives. Additionally, there is a growing interest in functional beverages that offer specific health benefits, such as enhanced hydration or improved digestion. As a result, consumers are increasingly opting for non-alcoholic drinks that align with their health goals and dietary requirements.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in D-A-CH is the rise of plant-based and natural beverages. With the increasing popularity of vegan and vegetarian diets, there has been a surge in demand for plant-based alternatives to traditional dairy products. This has led to the introduction of a variety of plant-based milk alternatives, such as almond milk, oat milk, and soy milk. Similarly, there has been a growing interest in natural ingredients and flavors, with consumers seeking products that are free from artificial additives and preservatives. This trend has given rise to the development of innovative and natural beverages that cater to the evolving consumer preferences.

Local special circumstances: Germany, Austria, and Switzerland have their own unique characteristics and preferences when it comes to non-alcoholic beverages. In Germany, for example, there is a strong tradition of brewing and consuming beer. However, in recent years, there has been a shift towards non-alcoholic beer, driven by health-conscious consumers and the desire for a wider range of beverage options. In Austria, there is a long-standing tradition of coffee consumption, and this has influenced the non-alcoholic drinks market. Coffee-based beverages, such as iced coffee and coffee-flavored drinks, are particularly popular in the country. In Switzerland, the focus is on quality and craftsmanship, with consumers seeking premium and artisanal non-alcoholic drinks.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Non-Alcoholic Drinks market in D-A-CH. Firstly, the region has a strong and stable economy, which has resulted in higher disposable incomes and increased consumer spending. This has allowed consumers to prioritize their health and wellness, leading to a greater demand for non-alcoholic beverages. Additionally, the region has a well-developed food and beverage industry, with a focus on innovation and product development. This has enabled the introduction of new and unique non-alcoholic drinks that cater to the changing consumer preferences. Furthermore, the D-A-CH region has a well-established tourism industry, with a high number of international visitors. This has created a demand for non-alcoholic beverages that cater to the diverse tastes and preferences of tourists from around the world. In conclusion, the Non-Alcoholic Drinks market in D-A-CH is experiencing growth due to changing consumer preferences, increasing health consciousness, and the availability of innovative and healthier beverage options. The rise of plant-based and natural beverages, as well as the influence of local traditions and preferences, are shaping the market in each country. Additionally, the strong economy, focus on innovation, and tourism industry in the region are contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.