Key regions: Russia, China, Spain, Canada, United Kingdom
The Meat market in D-A-CH is facing minimal growth, influenced by factors such as increasing consumer demand for healthy and sustainable food options, rising awareness of animal welfare, and the convenience of online purchasing. The sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes play a significant role in shaping the overall market growth rate.
Customer preferences: The Meat Market within The Food market market is experiencing a shift towards healthier and more sustainable options as consumers become increasingly conscious of their dietary choices. This trend is driven by a growing awareness of the environmental impact of meat production and a desire for plant-based alternatives. Additionally, there is a growing demand for transparency and ethical sourcing, with consumers seeking information on the origins and production methods of their meat products. This has led to a rise in certifications and labels promoting animal welfare and sustainable practices.
Trends in the market: In the D-A-CH region, the Meat Market within The Food market is experiencing a shift towards plant-based alternatives, driven by increasing health and environmental concerns. This trend is expected to continue, with more consumers seeking out alternative protein sources. Additionally, there is a growing demand for transparent and sustainable meat production, with consumers demanding more information about the sourcing and processing of their meat. This trend presents opportunities for industry stakeholders to diversify their offerings and invest in sustainable practices. However, it also poses challenges for traditional meat producers, who may need to adapt and innovate to stay competitive in the market.
Local special circumstances: In D-A-CH, the Meat Market within The Food market is heavily influenced by the region's strong cultural traditions and preferences. For example, in Germany, there is a high demand for organic and sustainable meat products, leading to the rise of specialty butcher shops and local meat producers. In Austria, the market is shaped by strict regulations and labeling laws, ensuring the quality and origin of meat products. Switzerland's meat market is driven by consumers' health-consciousness, leading to a rise in vegetarian and plant-based meat alternatives. These unique factors contribute to the diverse and evolving dynamics of the Meat Market within The Food market in the D-A-CH region.
Underlying macroeconomic factors: The Meat Market within The Food market in D-A-CH is affected by various macroeconomic factors such as consumer spending, trade policies, and production costs. The demand for meat products is heavily influenced by the overall economic health of the country, as consumers tend to cut back on luxury items during times of economic downturn. In addition, trade policies and regulations can impact the import and export of meat products in the region, affecting market supply and prices. Production costs, such as feed and labor, also play a significant role in the profitability and competitiveness of the Meat Market. Moreover, rising concerns about sustainability and animal welfare are driving the demand for ethically sourced and environmentally friendly meat products, which can impact market performance.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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