Rice - D-A-CH

  • D-A-CH
  • Revenue in the Rice market amounts to US$1.01bn in 2025. The market is expected to grow annually by 3.07% (CAGR 2025-2029).
  • In global comparison, most revenue is generated in China (US$163,800m in 2025).
  • In relation to total population figures, per person revenues of US$9.95 are generated in 2025.
  • In the Rice market, volume is expected to amount to 220.30m kg by 2029. The Rice market is expected to show a volume growth of 1.4% in 2026.
  • The average volume per person in the Rice market is expected to amount to 2.1kg in 2025.

Key regions: Spain, China, Canada, India, South Korea

 
Market
 
Region
 
Region comparison
 
Currency
 

Analyst Opinion

The Rice Market in D-A-CH is experiencing negligible growth, impacted by factors such as shifting consumer preferences towards alternative grains and the slow adoption of digital technologies. However, convenience offered by online services may drive future growth.

Customer preferences:
The D-A-CH region has experienced a rise in demand for organic and gluten-free rice products, driven by an increasing health consciousness among consumers. This trend is also reflected in the preference for locally sourced and sustainably produced rice. Additionally, there is a growing demand for convenient and ready-to-eat rice products, influenced by busy lifestyles and the rise of single-person households. This has led to the emergence of innovative rice-based snacks and meal solutions in the market.

Trends in the market:
In the D-A-CH region, the Rice Market of the Bread & Cereal Products Market is experiencing a rise in demand for organic and gluten-free options. This trend is driven by the increasing health consciousness among consumers and the growing popularity of plant-based diets. These trends are expected to continue, with the market projected to reach a value of $1.2 billion by 2025. This presents opportunities for industry stakeholders to tap into the growing demand for healthier and more sustainable products. Additionally, there is a shift towards online purchasing and home delivery of these products, which is expected to further boost the market growth.

Local special circumstances:
In Germany, the Bread & Cereal Products Market is heavily influenced by the country's strong preference for organic and locally-sourced ingredients. This has led to the rise of small-scale, artisanal bakeries and cereal producers, catering to the demand for high-quality, sustainable products. In Austria, the market is shaped by strict regulations on food labeling and production, resulting in a high level of consumer trust and confidence in the safety and quality of bread and cereal products. In Switzerland, the market is driven by the country's high standards for health and nutrition, leading to a demand for functional and fortified bread and cereal options.

Underlying macroeconomic factors:
The Rice Market of the Bread & Cereal Products Market within The Food market is influenced by macroeconomic factors such as consumer preferences for healthy and convenient food options, rising disposable incomes, and changing dietary habits. In the D-A-CH region, the market is driven by the growing demand for gluten-free and organic rice products. In terms of the global market, increasing urbanization, population growth, and changing lifestyles are also contributing to the growth of the rice market. Moreover, government initiatives promoting healthy eating and sustainable food production are expected to further boost the market growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
Please wait

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)