Bread & Cereal Products - Northern Africa

Revenue in the Bread & Bakery Products market amounts to US$41.66bn in 2024. The market is expected to grow annually by 9.36% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$159.70 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 17.70bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 58.5kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Northern Africa is experiencing slow growth, influenced by factors such as limited access to digital technologies, low health awareness, and traditional food preferences. Despite this, the market is expected to have steady growth due to increasing urbanization and changing dietary habits. Other Cereal Products, such as couscous and bulgur, are gaining popularity as convenient and healthy options, contributing to the overall market growth.

Customer preferences: In Northern Africa, there has been a growing trend towards healthier and more sustainable diets, with a focus on plant-based foods. This has led to an increase in demand for bread and cereal products made from alternative grains such as quinoa, amaranth, and teff. Additionally, there is a growing preference for locally sourced and organic ingredients, as well as gluten-free and low-carb options. This shift towards healthier and more diverse options is also influenced by the region's increasing urbanization and younger, health-conscious population.

Trends in the market: In Northern Africa, there is a growing demand for healthier and more convenient food options, leading to an increase in the consumption of bread and cereal products. With a rising health consciousness and busier lifestyles, consumers are opting for whole grain and fortified products. This trend is expected to continue, driven by the region's growing population and increasing urbanization. Industry stakeholders should focus on innovating and marketing products that cater to these preferences, while also considering the potential for online sales and delivery to reach a wider consumer base.

Local special circumstances: In Northern Africa, the Bread & Cereal Products Market within The Food market is heavily influenced by the region's traditional cuisine and cultural preferences. The use of local grains, such as couscous and sorghum, is favored over imported wheat products. Additionally, strict halal regulations and dietary preferences also impact the market, with a growing demand for certified halal products. These factors create a unique market dynamic, with a focus on traditional grains and religious dietary restrictions.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Northern Africa is impacted by various macroeconomic factors. Global economic trends, such as the rise in disposable income and urbanization, have led to an increase in demand for convenient and affordable food options, including bread and cereal products. National economic health and fiscal policies, such as subsidies and trade agreements, also play a significant role in shaping the market. Additionally, other relevant financial indicators, such as inflation rates and consumer spending, can impact the purchasing power and consumer behavior in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.