Revenue of the bread and cereal product market in the U.S. 2018-2029

In 2024, the market for bread and cereal products in the United States was forecast to generate an overall revenue of just under 72 billion U.S. dollars. Bread made up the largest slice of the market and was estimated to account for nearly 26 billion in revenue. Breakfast cereals was the second largest category on the market at a revenue of 22.5 billion U.S. dollars. The market is expected to grow further in the coming years. 

Bread and cereal product market in the U.S.

In terms of the sales channel distribution of bread and cereal products, an increasing trend towards online sales can be observed in recent years. In 2017, only about 0.6 percent of the markets' sales were generated online. By 2022, that figure had increased to 4.4 percent. Online sales are forecast to make up about 7.5 percent by 2025. The consumption of bread and cereal products amounted to a total of around 16.62 million kilograms in the U.S. in 2022. Out of those, the consumption of bread made up nearly 6.64 million kilograms. The consumption of bread has mostly been stable throughout the last five years. Rice is the second biggest category by total consumption among bread and cereal products, followed by breakfast cereals and pasta, respectively.

Rice production and consumption in the U.S.

Rice is one of the most popular grains in the U.S., with Americans consuming around 4.8 million metric tons of rice. The volume of rice imports to the U.S. amounted to about 1.3 million metric tons in 2021/22. A noticeable increase since 2013/14 when rice imports amounted to about 755,000 metric tons. Although the U.S. imports a considerable volume of rice annually, it is also a major producer of rice. The total value of rice produced in the U.S. amounts to approximately 3.1 billion U.S. dollars. Arkansas is by far the state with the highest volume of rice production, generating about 80.34 million centum weight of rice per year. Louisiana comes in second place with production levels of 27.65 million centum weight of rice per year. California, Texas, Missouri, and Mississippi are also major rice-producing states.