Processed Meat - Northern Africa | Statista Market Forecast

The Processed Meat market in Northern Africa has seen minimal growth, impacted by factors such as a shift towards healthier food choices, rising awareness of the health risks associated with processed meats, and increasing competition from alternative protein sources. Despite the slow growth rate, the market is still driven by consumer demand for convenience and the availability of various sub-markets such as Ham & Bacon, Sausages, and Cold & Roast Meat Products.

Customer preferences: As consumers become more health-conscious, there has been a noticeable increase in demand for healthier and more sustainable meat options. This has led to a rise in popularity of plant-based and alternative protein products in the Processed Meat Market within The Food market. This trend is driven by a growing awareness of environmental and ethical concerns, as well as a shift towards more plant-based diets. Additionally, the rise of health and wellness trends has also contributed to the growth of organic and free-range meat options in Northern Africa.

Trends in the market: In Northern Africa, the Processed Meat Market within the Meat Market of The Food market is experiencing a surge in demand for halal processed meat products, as the region has a large Muslim population. This trend is expected to continue due to increasing health concerns and strict religious dietary restrictions. Additionally, there is a rise in demand for healthier and more sustainable processed meat options, leading to the development of plant-based and organic processed meat products. These trends are significant as they reflect the growing consumer preference for healthier and ethically-sourced meat products. Industry stakeholders should consider adapting their product offerings to cater to these changing consumer preferences and investing in sustainable production methods to remain competitive in the market.

Local special circumstances: In Northern Africa, the Processed Meat market is heavily influenced by religious and cultural factors. Due to the large Muslim population in the region, there is a high demand for halal-certified meat products. This has led to the growth of specialized halal meat processing companies. Additionally, strict regulations on the import and export of meat products in some countries, such as Egypt, have created barriers to entry for international players. The region also has a strong tradition of consuming processed meats, particularly during religious and cultural celebrations, which drives the demand for these products.

Underlying macroeconomic factors: The Processed Meat Market within the Meat Market of The Food market in Northern Africa is affected by macroeconomic factors such as consumer spending power, population growth, and government regulations. Countries with strong economic growth and rising disposable incomes are driving the demand for processed meat products, while regions with slower economic growth and weaker purchasing power are experiencing slower market growth. Additionally, government policies and regulations regarding food safety and health standards can impact the production and consumption of processed meats in the region. The increasing urbanization and changing dietary patterns in Northern Africa are also contributing to the growth of the processed meat market, as more consumers are opting for convenient and ready-to-eat food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.