Baby Milk & Infant Formula - Northern Africa

Northern Africa

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$622.50m in 2024. The market is expected to grow annually by 4.93% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$2.39 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 43.21m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Northern Africa is experiencing negligible growth, influenced by factors such as declining birth rates, increasing breastfeeding rates, and government regulations promoting breastfeeding. However, the convenience and nutritional benefits of formula continue to drive market demand.

Customer preferences: As the demand for healthier and more natural products grows, consumers in Northern Africa are increasingly opting for organic and clean label baby milk and infant formula. This trend is driven by a growing awareness of the benefits of organic ingredients and concerns over the safety of conventional products. Additionally, with the rise of e-commerce and social media, parents are now able to access information about the ingredients and production processes of baby milk and infant formula, leading to a more informed and discerning consumer base.

Trends in the market: In Northern Africa, the Baby Milk & Infant Formula Market is experiencing a surge in demand due to increasing urbanization and rising incomes. This trend is expected to continue, with a projected growth rate of 6.3% by 2025. This presents opportunities for industry stakeholders to tap into this growing market, especially in countries like Egypt, Algeria, and Morocco. However, there is also a rising concern about the safety and quality of these products, leading to stricter regulations and increased competition among manufacturers. This could potentially drive up prices and affect profitability for companies operating in this market. Additionally, the COVID-19 pandemic has accelerated the adoption of e-commerce for purchasing baby food products, presenting new opportunities for companies to reach consumers online.

Local special circumstances: In Northern Africa, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural practices and beliefs surrounding infant feeding. Breastfeeding is highly valued and encouraged, leading to a lower demand for formula. Additionally, strict regulations and cultural norms around formula advertising and marketing also impact the market dynamics. This creates a unique environment where formula companies must navigate complex cultural and regulatory factors to successfully enter and compete in the market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors in Northern Africa. The region's economic health, as well as global economic trends and fiscal policies, play a crucial role in shaping the market. Countries with robust economies and favorable regulatory environments tend to experience more significant market growth due to increased investment in healthcare infrastructure and technological advancements. Furthermore, the rising prevalence of chronic diseases and an aging population in Northern Africa drive the demand for high-quality baby milk and infant formula to improve health outcomes. Overall, macroeconomic factors have a significant impact on the performance of the market in this region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.