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  4. Bread & Cereal Products

Rice - Northern Africa

Northern Africa
  • Revenue in the Rice market amounts to US$2.64bn in 2024. The market is expected to grow annually by 9.78% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$150bn in 2024).
  • In relation to total population figures, per person revenues of US$10.12 are generated in 2024.
  • In the Rice market, volume is expected to amount to 1.99bn kg by 2029. The Rice market is expected to show a volume growth of 4.5% in 2025.0.
  • The average volume per person in the Rice market is expected to amount to 6.4kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • White Rice
  • Brown Rice
  • Basmati Rice
  • Jasmine Rice
  • Arborio Rice
  • Parboiled Rice
  • Quick-Cooking Rice

Out-Of-Scope

  • Rice-based ready-to-eat meals
  • Puffed rice
  • Coucous
  • Bulgur
  • Rice noodles
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Rice Market in Northern Africa has been experiencing subdued growth due to factors such as limited resources and competition from other cereals. Despite the convenience offered by online services, the market's growth rate remains low. However, increasing health awareness among consumers may drive future growth.

Customer preferences:
The demand for organic and gluten-free rice products is on the rise in Northern Africa, as consumers become more health-conscious and seek out healthier alternatives. This trend is also being driven by the increasing prevalence of food allergies and intolerances, as well as a growing awareness of the potential health benefits of incorporating more whole grains into one's diet. As a result, companies in the Rice Market of the Bread & Cereal Products Market are starting to offer a wider range of health-focused rice options to cater to this shift in consumer preferences.

Trends in the market:
In Northern Africa, the Rice Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier alternatives to traditional staple foods. As consumers become more health-conscious, there is a growing trend of incorporating rice into their diets as a source of essential nutrients. This trend is expected to continue, with industry stakeholders emphasizing the health benefits of rice and investing in research and development to produce new varieties. This could have significant implications for the market, as it may lead to an increase in competition and innovation among rice producers, resulting in a wider variety of products for consumers to choose from. Furthermore, as consumers become more health-conscious, there is a potential for a shift towards organic and sustainable rice production methods, which could impact the entire supply chain and potentially drive up prices.

Local special circumstances:
In Northern Africa, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's traditional cuisine, which relies heavily on rice as a staple food. Additionally, the hot and arid climate of the region makes rice cultivation a viable option, leading to a significant production of locally grown rice. Furthermore, government subsidies and policies promoting self-sufficiency in rice production have also played a role in shaping the market dynamics. This has resulted in a unique market where locally grown rice dominates, and imported rice faces stiff competition.

Underlying macroeconomic factors:
The Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with stable economies and favorable fiscal policies are experiencing higher market growth compared to those with economic challenges and limited government support. Additionally, the increasing demand for rice as a staple food in Northern Africa, coupled with the region's growing population, is driving the growth of the market. This is further supported by the global trend towards healthier diets and the increasing awareness about the nutritional benefits of rice, leading to a rise in consumption.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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