Key regions: Philippines, United States, Canada, India, China
The Bread & Cereal Products Market in Northern Africa is experiencing slow growth, influenced by factors such as limited access to digital technologies, low health awareness, and traditional food preferences. Despite this, the market is expected to have steady growth due to increasing urbanization and changing dietary habits. Other Cereal Products, such as couscous and bulgur, are gaining popularity as convenient and healthy options, contributing to the overall market growth.
Customer preferences: In Northern Africa, there has been a growing trend towards healthier and more sustainable diets, with a focus on plant-based foods. This has led to an increase in demand for bread and cereal products made from alternative grains such as quinoa, amaranth, and teff. Additionally, there is a growing preference for locally sourced and organic ingredients, as well as gluten-free and low-carb options. This shift towards healthier and more diverse options is also influenced by the region's increasing urbanization and younger, health-conscious population.
Trends in the market: In Northern Africa, there is a growing demand for healthier and more convenient food options, leading to an increase in the consumption of bread and cereal products. With a rising health consciousness and busier lifestyles, consumers are opting for whole grain and fortified products. This trend is expected to continue, driven by the region's growing population and increasing urbanization. Industry stakeholders should focus on innovating and marketing products that cater to these preferences, while also considering the potential for online sales and delivery to reach a wider consumer base.
Local special circumstances: In Northern Africa, the Bread & Cereal Products Market within The Food market is heavily influenced by the region's traditional cuisine and cultural preferences. The use of local grains, such as couscous and sorghum, is favored over imported wheat products. Additionally, strict halal regulations and dietary preferences also impact the market, with a growing demand for certified halal products. These factors create a unique market dynamic, with a focus on traditional grains and religious dietary restrictions.
Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Northern Africa is impacted by various macroeconomic factors. Global economic trends, such as the rise in disposable income and urbanization, have led to an increase in demand for convenient and affordable food options, including bread and cereal products. National economic health and fiscal policies, such as subsidies and trade agreements, also play a significant role in shaping the market. Additionally, other relevant financial indicators, such as inflation rates and consumer spending, can impact the purchasing power and consumer behavior in the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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