Alcoholic Drinks - Northern Africa

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$3.1bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.1bn in 2024.
Revenue, combined amounts to US$4.2bn in 2024.
The revenue, at home is expected to grow annually by 4.61% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$11.81 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 707.5m L by 2024.
Volume, out-of-home is expected to amount to 156.0m L in 2024.
Volume, combined is expected to amount to 863.6m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -0.9% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 2.71L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Northern Africa is experiencing steady growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Alcoholic Drinks market in Northern Africa have been shifting towards premium and craft products. Consumers are increasingly seeking high-quality and unique alcoholic beverages, such as craft beers, artisanal spirits, and premium wines. This trend is driven by a growing middle class with higher disposable incomes and a desire for more sophisticated and diverse drinking experiences. Additionally, health-conscious consumers are opting for low-alcohol or alcohol-free alternatives, leading to the rise of non-alcoholic beers and mocktails in the market. Trends in the Alcoholic Drinks market in Northern Africa are influenced by global and regional market dynamics. One notable trend is the increasing popularity of wine consumption. Wine is gaining traction among consumers in the region, driven by a growing wine culture, expanding wine tourism, and an increasing number of wine bars and restaurants. This trend is supported by the rising availability of imported wines from various countries, as well as the development of local wine production. Another trend in the market is the growing demand for flavored and ready-to-drink (RTD) alcoholic beverages. Flavored spirits, such as fruit-infused vodka and gin, are becoming increasingly popular among consumers who seek unique and refreshing flavors. RTD alcoholic beverages, such as pre-mixed cocktails and canned cocktails, are also gaining popularity due to their convenience and ease of consumption. These trends reflect the changing preferences of consumers who are looking for innovative and convenient options in the Alcoholic Drinks market. Local special circumstances in Northern Africa also play a role in the development of the Alcoholic Drinks market. Islamic culture and religious beliefs significantly influence the consumption patterns and regulations surrounding alcohol in the region. While alcohol consumption is generally lower compared to other regions, there is still a demand for alcoholic beverages among non-Muslim residents, tourists, and expatriates. However, strict regulations and cultural sensitivities require market players to navigate carefully and respect local customs and traditions. Underlying macroeconomic factors, such as economic growth, urbanization, and tourism, contribute to the development of the Alcoholic Drinks market in Northern Africa. As the region experiences economic growth and urbanization, disposable incomes rise, leading to increased spending on leisure activities, including the consumption of alcoholic beverages. Additionally, the growth of the tourism industry in countries like Morocco, Tunisia, and Egypt attracts international visitors who contribute to the demand for alcoholic drinks in the region. In conclusion, the Alcoholic Drinks market in Northern Africa is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking premium and craft products, while trends such as the popularity of wine consumption and flavored and RTD beverages are shaping the market. Local special circumstances, including Islamic culture and regulations, influence the market dynamics, and underlying macroeconomic factors such as economic growth and tourism contribute to its development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.