Non-Alcoholic Drinks - Northern Africa

The Non-Alcoholic Drinks market in Northern Africa is experiencing significant growth and development in recent years. Customer preferences in Northern Africa are shifting towards healthier beverage options, which has led to an increase in the demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, natural, and free from artificial additives. This has resulted in a rise in the consumption of fruit juices, herbal teas, and flavored water. Additionally, there is a growing demand for functional beverages that offer specific health benefits, such as energy drinks and sports drinks. One of the key trends in the market is the increasing popularity of local and traditional beverages. Northern Africa is known for its rich cultural heritage and diverse culinary traditions. Consumers are increasingly embracing traditional beverages such as hibiscus tea, mint tea, and date juice. These beverages are not only seen as a part of the local culture but also as healthier alternatives to carbonated soft drinks. Another trend in the market is the growing popularity of ready-to-drink (RTD) beverages. Convenience is a key factor driving consumer choices, and RTD beverages provide a quick and easy option for on-the-go consumption. This trend is particularly evident in urban areas, where consumers have busy lifestyles and are looking for convenient options that fit their fast-paced lives. Local special circumstances in Northern Africa also contribute to the development of the non-alcoholic drinks market. The region has a young and growing population, which presents a significant consumer base for beverage companies. Additionally, Northern Africa has a warm climate, making non-alcoholic drinks a popular choice for refreshment and hydration. Underlying macroeconomic factors also play a role in the development of the market. Economic growth and rising disposable incomes have increased consumer purchasing power, allowing them to spend more on beverages. Furthermore, urbanization and changing lifestyles have led to an increase in the demand for packaged and convenience beverages. In conclusion, the Non-Alcoholic Drinks market in Northern Africa is witnessing growth and development due to changing customer preferences, the popularity of local and traditional beverages, the rise of RTD beverages, local special circumstances, and underlying macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.