Vegetables - Northern Africa

Northern Africa

Highlights

Revenue in the Vegetables market amounts to US$30.00bn in 2024. The market is expected to grow annually by 9.92% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$115.00 are generated in 2024.
In the Vegetables market, volume is expected to amount to 17.41bn kg by 2029. The Vegetables market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 56.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Northern Africa is experiencing subdued growth, influenced by factors such as changing consumer preferences, economic challenges, and limited access to modern farming technologies, which impact both fresh and processed vegetable segments.

Customer preferences: Consumers in Northern Africa are increasingly gravitating towards organic and locally sourced vegetables, driven by a growing awareness of health and sustainability. This shift is further influenced by a younger demographic that values fresh, nutritious food options and is more inclined to explore plant-based diets. Additionally, urbanization and busy lifestyles are prompting a preference for convenient, ready-to-cook vegetable products that align with modern cooking habits. These trends reflect a broader cultural movement towards healthier eating and sustainability in The Food market.

Trends in the market: In Northern Africa, the Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, propelled by an increasing consumer awareness of health and environmental sustainability. The younger generation is particularly influential, shifting towards plant-based diets and valuing fresh, nutritious options. Concurrently, urbanization and fast-paced lifestyles are driving interest in convenient, ready-to-cook vegetable products. These trends are significant as they reshape consumer preferences and present opportunities for stakeholders to innovate, adapt their supply chains, and promote sustainable practices within the industry.

Local special circumstances: In Northern Africa, the Vegetables Market is uniquely shaped by its diverse climatic conditions and agricultural practices, which vary significantly across the region. Countries like Morocco and Egypt leverage their fertile land and favorable weather to cultivate a wide array of vegetables, fostering local production. Culturally, traditional diets emphasize fresh produce, driving demand for locally sourced vegetables. Additionally, regulatory frameworks promoting sustainable farming practices are gaining traction, further enhancing consumer trust and interest in organic options. These local factors collectively influence market dynamics, encouraging innovation and responsiveness to consumer preferences.

Underlying macroeconomic factors: The Vegetables Market in Northern Africa is significantly influenced by macroeconomic factors such as global agricultural trends, national economic stability, and fiscal policies promoting food security. The region's reliance on exports, particularly from countries like Morocco and Egypt, means that fluctuations in global commodity prices can impact local market dynamics. Furthermore, national economic health, characterized by GDP growth and inflation rates, plays a crucial role in consumer purchasing power and demand for fresh produce. Supportive government initiatives aimed at enhancing agricultural productivity and sustainability, alongside investments in irrigation and technology, are fostering resilience and innovation in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.