Spreads - Northern Africa | Statista Market Forecast

Revenue in the Spreads market amounts to US$2.17bn in 2024. The market is expected to grow annually by 9.71% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$8.30 are generated in 2024.
In the Spreads market, volume is expected to amount to 546.60m kg by 2029. The Spreads market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 1.8kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Northern Africa is experiencing minimal growth due to various factors, such as low consumer awareness and limited access to online services. This is especially evident in sub-markets like Jams & Marmalades and Chocolate Spreads, where traditional methods of distribution still dominate. However, the Peanut Butter sub-market has shown some growth due to increasing health consciousness and the popularity of high-protein diets. Overall, the Spreads Market in Northern Africa is facing challenges in adopting digital technologies and attracting health-conscious consumers.

Customer preferences: The Spreads Market within The Food market in Northern Africa has witnessed a shift towards healthier and natural options, with consumers increasingly seeking out spreads made from natural ingredients such as honey and fruit. This trend is driven by a growing awareness and preference for cleaner and more nutritious food choices. Additionally, the rising demand for plant-based products and vegan options has also influenced the spreads market, with companies introducing new spreads made from plant-based ingredients to cater to this growing segment of consumers.

Trends in the market: In Northern Africa, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier options, with an increase in demand for natural and organic spreads and sweeteners. This trend is driven by growing health consciousness among consumers and a desire for clean label products. As a result, major players in the industry are investing in research and development of new and innovative products to cater to this demand. This trend is expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into this growing market segment.

Local special circumstances: In Northern Africa, the Spreads & Sweeteners Market within The Food market is heavily influenced by the region's diverse cultural and religious practices. The demand for halal and kosher certified spreads and sweeteners is on the rise, leading to the development of specialized product offerings. Additionally, the region's hot and dry climate has resulted in a preference for spreads and sweeteners with longer shelf life, driving the innovation of new preservation techniques. The market is also heavily regulated, with strict labeling requirements for ingredients and nutritional information, impacting consumer purchasing decisions.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market is influenced by macroeconomic factors such as consumer spending, market competition, and government policies. Countries with strong economic growth and high disposable income are experiencing higher demand for spreads and sweeteners, as consumers have more purchasing power. Additionally, market competition from both domestic and international players is driving innovation and product development, leading to a wider range of spreads and sweeteners available to consumers. Government policies related to food safety and import/export regulations also play a significant role in shaping the market in Northern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.