Pasta - Northern Africa

Northern Africa

Highlights

Revenue in the Pasta market amounts to US$3.25bn in 2024. The market is expected to grow annually by 9.53% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$12.47 are generated in 2024.
In the Pasta market, volume is expected to amount to 1.45bn kg by 2029. The Pasta market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 4.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Northern Africa is experiencing subdued growth due to various factors such as economic instability, changing consumer preferences, and limited access to technology. Despite this, the market is still driven by the convenience and health benefits offered by pasta as a staple food in the region.

Customer preferences: There has been a notable increase in demand for healthier and more diverse pasta options, as consumers in Northern Africa are becoming increasingly health-conscious and seeking out alternatives to traditional wheat-based pasta. This trend is driven by cultural influences, such as a rise in vegan and vegetarian diets, as well as a growing preference for organic and gluten-free options. As a result, there has been a surge in the availability of alternative grain and vegetable-based pastas, catering to the evolving dietary preferences of consumers in the region.

Trends in the market: In Northern Africa, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for healthier and more diverse pasta options. This trend is driven by increasing health consciousness and a shift towards plant-based diets. As a result, companies are launching innovative products such as gluten-free and vegetable-based pastas. These trends are significant as they cater to the changing consumer preferences and offer growth opportunities for industry stakeholders. However, it also poses challenges in terms of production and distribution.

Local special circumstances: In Northern Africa, the Pasta Market is heavily influenced by the region's rich culinary traditions and strong preference for fresh, locally-sourced ingredients. This creates a unique demand for high-quality, artisanal pasta products. Additionally, the region's growing population and increasing urbanization have led to a shift towards convenience and ready-to-eat meals, resulting in a rise in the demand for packaged pasta. However, regulatory barriers and limited access to modern distribution channels pose challenges for market growth.

Underlying macroeconomic factors: The growth of the Pasta Market in Northern Africa is also influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with stable economies and favorable policies are experiencing faster market growth compared to regions with economic challenges and limited government support. Additionally, the increasing population and changing dietary habits in Northern Africa are driving the demand for pasta as a staple food, leading to market expansion and growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.