Food - Northern Africa

Northern Africa

Highlights

Revenue in the Food market amounts to US$227.80bn in 2024. The market is expected to grow annually by 9.09% (CAGR 2024-2029).
The market's largest segment is the segment Bread & Cereal Products with a market volume of US$41.66bn in 2024.
In global comparison, most revenue is generated China (US$2tn in 2024).
In relation to total population figures, per person revenues of US$873.20 are generated in 2024.
In the Food market, 0.4% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 67.10bn kg by 2029. The Food market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Food market is expected to amount to 221.20kg in 2024.

Key regions:

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Northern Africa is experiencing minimal growth, impacted by factors such as uncertain political and economic conditions, limited access to technology, and changing consumer preferences. Despite challenges, the market shows potential for growth with the increasing demand for convenience food and rising health consciousness among consumers. Additionally, government initiatives to promote agricultural production and improve food security are expected to drive the market forward.

Customer preferences: Consumers in Northern Africa are increasingly demanding locally-sourced and organic food products, driven by a growing awareness of health and environmental concerns. This trend is also influenced by a desire for traditional and authentic flavors, as well as a preference for supporting local farmers and businesses. As a result, food companies are adapting their product offerings to cater to these preferences and are incorporating cultural elements into their branding and marketing strategies. Moreover, the rise of e-commerce and online grocery shopping has made it easier for consumers to access these products, further fueling the growth of the local and organic food market in Northern Africa.

Trends in the market: In Northern Africa, The Food market industry is experiencing a rise in demand for locally sourced and organic food products. This trend is driven by increasing consumer awareness of the health and environmental benefits of these products. Additionally, there is a growing preference for convenience and quality, leading to a rise in online food delivery services and premium food brands. This trajectory is significant for industry stakeholders as it presents opportunities for growth and differentiation in a competitive market. However, it also poses challenges in terms of supply chain management and pricing strategies. As such, companies must closely monitor these trends and adapt their strategies accordingly to stay ahead in the market.

Local special circumstances: In Northern Africa, The Food market is heavily influenced by the region's rich cultural diversity and its traditional cuisine. The demand for locally grown and organic produce is on the rise, driven by growing health consciousness among consumers. Additionally, stringent regulations on food safety and import/export processes have led to a thriving local food industry. The market is also heavily influenced by the region's climate, with seasonal variations affecting supply and demand patterns. These unique factors shape the dynamics of The Food market in Northern Africa, making it a distinct market compared to other regions.

Underlying macroeconomic factors: The Food market market in Northern Africa is greatly impacted by macroeconomic factors such as global economic trends, the country's economic health, fiscal policies, and other relevant financial indicators. Countries with stable economies and favorable business climates are more likely to experience growth in their food market, as consumers have more disposable income to spend on food products. Additionally, government policies that support agriculture and the food industry can also have a significant impact on market performance. However, countries facing economic challenges may see a decline in The Food market due to decreased consumer spending and reduced investment in the sector. Furthermore, factors such as population growth, urbanization, and changing consumer preferences also play a role in shaping The Food market in Northern Africa. These factors should be carefully considered when developing strategies for success in this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.