Tomato Ketchup - Northern Africa | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$1.15bn in 2025. The market is expected to grow annually by 9.07% (CAGR 2025-2030).
In global comparison, most revenue is generated China (US$6bn in 2025).
In relation to total population figures, per person revenues of US$4.28 are generated in 2025.
In the Tomato Ketchup market, volume is expected to amount to 483.78m kg by 2030. The Tomato Ketchup market is expected to show a volume growth of 5.4% in 2026.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.6kg in 2025.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in the Sauces & Spices market of Northern Africa is experiencing minimal growth, influenced by factors such as increasing competition, changing consumer preferences, and limited market penetration. Despite the convenience offered by online services, the slow growth rate is impacted by economic challenges and limited awareness of digital technologies in the region.

Customer preferences: The demand for healthier and more natural food options has led to a rise in the popularity of organic and low-sugar tomato ketchup products in Northern Africa. This trend is driven by a growing awareness of the health benefits of consuming fewer additives and preservatives. Additionally, the increasing urbanization and busy lifestyles in the region have resulted in a preference for convenient and ready-to-use sauces, boosting the sales of tomato ketchup in the Sauces & Spices Market within The Food market.

Trends in the market: In Northern Africa, the Tomato Ketchup market is seeing a shift towards healthier options, with an increasing demand for organic and all-natural ketchup products. In addition, there is a rising trend of incorporating local spices and flavors into ketchup, catering to the region's unique taste preferences. These trends highlight a growing consumer awareness of healthy and sustainable food choices in the region. This presents opportunities for industry stakeholders to tap into this market by offering innovative and localized ketchup options. Furthermore, with the rise of e-commerce and online grocery shopping, it is important for companies to develop strong digital strategies to reach a wider consumer base in the region.

Local special circumstances: In Northern Africa, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is influenced by the region's preference for rich and flavorful sauces, leading to a high demand for ketchup as a condiment. Additionally, strict regulations on the use of preservatives and additives in food products have led to the development of more natural and organic ketchup options. This is in contrast to other markets where convenience and affordability may be the primary drivers.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is significantly impacted by macroeconomic factors in Northern Africa. The region's economic health, government policies, and global economic trends all play a role in market performance. Countries with stable economies and favorable regulatory environments, such as Egypt and Morocco, are experiencing faster market growth compared to countries with economic challenges. The increasing urbanization and changing dietary habits in the region are also driving the demand for convenient and versatile food products like tomato ketchup, leading to market growth. However, the high import costs and tariffs in some Northern African countries may hinder the market's growth potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Tomato Ketchup - Northern Africa

Revenue

Volume

Price

Sales Channels

Global Comparison

Analyst Opinion

Methodology

Key Market Indicators

Contact