Furniture - Northern Africa

Northern Africa

In 2024, the Furniture market in Northern Africa is projected to generate a revenue of US$5.24bn.
It is expected to witness an annual growth rate of 2.54% (CAGR 2024-2029).
The largest segment within this market is the Living Room Furniture segment, which is estimated to have a market volume of US$1.85bn in 2024.
When compared globally, in the United States leads in terms of revenue generation, with an estimated revenue of US$263bn in 2024.
Considering the population figures, the per person revenues in Northern Africa are projected to be US$20.07 in 2024.
Despite the economic challenges, Northern Africa's furniture market is experiencing a surge in demand for traditional handcrafted pieces.

Key regions: Worldwide, United States, China, India, Germany

Definition:

The Furniture market covers different movable objects designed to support various human activities such as sitting, sleeping, and storing items. These objects can include chairs, tables, beds, couches, and cabinets, among others. The design and layout of furniture can have a significant impact on the comfort and functionality of a space, making it an important aspect of interior design and home decor.

Structure:

The Furniture market is divided into seven segments:

The Living Room Furniture segment focuses on furnishings such as sofas, side tables, and media cabinets typically found in the living room. This segment is divided into the following subsegments: Seats & Sofas and Cabinets, TV Stands & Side Tables.
The Bedroom Furniture segment covers furnishings and other accessories used for sleeping and the storage of clothing and other personal items. This segment is divided into the following subsegments: Beds, Mattresses, Closets, Nightstands, & Dressers, and Bedding.
The Kitchen & Dining Furniture segment covers a diverse range of products that are used to meet people’s eating, food storage and preparation needs. This segment is divided into the following subsegments: Kitchenware and Dining Tables, Kitchen Islands & Pantries.
The Outdoor Furniture segment covers products specifically designed to withstand exposure to the elements, such as rain, sun, and wind, and is often made from materials that are weather-resistant.
The Home Office Furniture segment focuses on products that ensure a good working environment at home compared to that of a traditional office. This segment is divided into the following subsegments: Desks & Chairs and Bookcases & Filing Cabinets.
The Lamps & Lighting segment covers various devices and fixtures that provide illumination in a space. This segment is divided into the following subsegments: Table & Floor Lamps, Ceiling Lights & Chandeliers, and Light Bulbs & Fittings.
The Home Décor segment covers a variety of accessories and furnishings designed to make a space more aesthetically appealing. This segment is divided into the following subsegments: Decorations, Carpets & Rugs, Candles, and Curtains & Blinds.

Additional Information:

The Furniture market consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This market includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Market

Region

Region comparison

Currency

Analyst Opinion

The Furniture market in Northern Africa is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trajectory.

Customer preferences: in the Furniture market in Northern Africa have shifted towards modern and stylish designs. Consumers are increasingly looking for furniture that combines functionality with aesthetic appeal. This trend is driven by the growing middle class in the region, who have higher disposable incomes and a desire for more luxurious and comfortable living spaces. Additionally, there is a growing awareness and demand for environmentally-friendly and sustainable furniture options.

Trends in the market: indicate a rise in e-commerce and online furniture sales. With the increasing penetration of internet and smartphones in the region, more consumers are opting to shop online for furniture. This trend is driven by the convenience and accessibility of online shopping, as well as the availability of a wide range of furniture options from both local and international retailers. Furthermore, online platforms often offer competitive prices and discounts, making it an attractive option for cost-conscious consumers.

Local special circumstances: in Northern Africa, such as urbanization and population growth, have also contributed to the development of the Furniture market. As cities expand and populations increase, there is a greater demand for housing and furniture. This has led to a surge in construction projects and the need for furniture to furnish these new homes and buildings. Additionally, the region's rich cultural heritage and diverse population have influenced the demand for furniture that reflects local traditions and craftsmanship.

Underlying macroeconomic factors: have played a significant role in the growth of the Furniture market in Northern Africa. Economic stability and increased foreign investment have created a favorable business environment, attracting both local and international furniture manufacturers and retailers. Additionally, government initiatives to promote the manufacturing sector and support small and medium-sized enterprises have further stimulated growth in the furniture industry. Furthermore, the region's strategic location and proximity to Europe and the Middle East have made it an attractive market for furniture exports. In conclusion, the Furniture market in Northern Africa is developing rapidly due to changing customer preferences, online sales trends, local special circumstances, and underlying macroeconomic factors. As the region continues to experience economic growth and urbanization, the demand for furniture is expected to further increase. Retailers and manufacturers in the industry should adapt to these evolving market dynamics and cater to the needs and preferences of the growing consumer base in Northern Africa.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.