Baby Milk & Infant Formula - Croatia

Revenue in the Baby Milk & Infant Formula market amounts to US$25.79m in 2024. The market is expected to grow annually by 4.07% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$6.47 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 975.20k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Croatia has seen minimal growth due to various factors such as declining birth rates, increasing breastfeeding rates, and strict regulations on advertising. However, the market is expected to grow as more working mothers look for convenient and nutritious options for their babies.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and natural baby milk and infant formula products in Croatia. This trend is driven by the rising awareness of the benefits of natural and chemical-free products for infant health. Additionally, there is a shift towards online shopping for baby food products, as busy parents seek convenient and contactless options for purchasing essential items. This trend is also influenced by the increasing access to internet and digital platforms in the country.

Trends in the market: In Croatia, there is a trend towards increasing demand for organic and natural baby milk and infant formula products. This is driven by growing consumer awareness of the potential health benefits and concerns over the safety of conventional products. As a result, major players in the market are launching new organic and natural products to cater to this demand. This trend is expected to continue in the coming years, with a focus on sustainable and eco-friendly packaging and ingredients. This could potentially lead to increased competition and price pressures, as well as a shift towards more environmentally-friendly practices within the industry.

Local special circumstances: In Croatia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's geographical and cultural factors. Being a coastal country, Croatia has a strong tradition of breastfeeding and a preference for locally sourced, organic products. Additionally, the government has strict regulations on the advertising and labeling of baby food products, creating a unique market dynamic. The country's high purchasing power and preference for premium products also contribute to the growth of the market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Croatia is affected by various macroeconomic factors, including the country's economic stability, global economic trends, and fiscal policies. Croatia has a stable and growing economy, with a strong focus on agriculture and food production. This provides a favorable environment for the baby food market, as it ensures a steady supply of high-quality ingredients and products. Additionally, Croatia's membership in the European Union allows for easier trade and access to a larger market. However, the country's relatively small population and low birth rate may pose a challenge for market growth. Furthermore, any changes in global economic conditions, such as currency fluctuations or trade policies, could also impact the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.