Pet Food - Croatia

Croatia

Revenue in the Pet Food market amounts to US$148.50m in 2024. The market is expected to grow annually by 3.42% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
In relation to total population figures, per person revenues of US$37.24 are generated in 2024.
In the Pet Food market, volume is expected to amount to 37.87m kg by 2029. The Pet Food market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Pet Food market is expected to amount to 8.9kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Market

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Currency

Analyst Opinion

The Pet Food Market in Croatia has seen minimal growth due to factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to see a gradual increase in demand driven by a growing pet population and increasing disposable income.

Customer preferences: In recent years, there has been a notable increase in demand for natural and organic pet food products in Croatia. This trend is driven by a growing awareness and preference for healthy and sustainable options among pet owners. Additionally, there has been a rise in the number of households with pets, particularly among younger generations, leading to a larger market for specialized pet food products. This shift towards healthier and more tailored pet food options reflects the changing consumer preferences and lifestyle factors in the country.

Trends in the market: In Croatia, the Pet Food Market is experiencing a rise in demand for natural and organic pet food products. This trend is driven by the increasing awareness among pet owners about the health benefits of these products for their pets. The trajectory of this trend shows a steady growth with more pet food companies offering high-quality, natural products. This trend is significant for industry stakeholders as it presents opportunities for market expansion and product diversification. However, it also poses challenges for smaller players to compete with larger, established companies. Additionally, this trend may also lead to changes in regulations and standards for pet food production in order to meet consumer demand for natural and organic options.

Local special circumstances: In Croatia, the Pet Food Market is heavily influenced by the country's unique geographical location and cultural preferences. Due to its close proximity to the Mediterranean, Croatian pet owners tend to favor locally sourced, natural, and high-quality ingredients in their pet food choices. Additionally, strict regulatory standards regarding pet food production and labeling ensure the safety and transparency of products in the market. These factors contribute to the growing demand for premium and organic pet food options in Croatia.

Underlying macroeconomic factors: The Pet Food Market in Croatia is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and economic stability. The country's strong economic growth and stable currency have led to increased consumer spending on pet food products. Additionally, favorable trade policies and free trade agreements have facilitated the import of high-quality pet food products, contributing to market growth. Furthermore, the rising trend of pet humanization, where pets are treated as family members, has also boosted demand for premium pet food products in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.