Pasta - Croatia

  • Croatia
  • Revenue in the Pasta market amounts to US$74.41m in 2024. The market is expected to grow annually by 3.86% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$28,000m in 2024).
  • In relation to total population figures, per person revenues of US$18.67 are generated in 2024.
  • In the Pasta market, volume is expected to amount to 23.58m kg by 2029. The Pasta market is expected to show a volume growth of 2.0% in 2025.
  • The average volume per person in the Pasta market is expected to amount to 5.5kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

 
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Analyst Opinion

The Pasta Market in Croatia has seen minimal growth due to factors such as low consumer demand and limited adoption of digital technologies. Despite the convenience of online services, health awareness and market growth remain stagnant.

Customer preferences:
With the growing trend of health consciousness and a focus on balanced diets, there has been a noticeable shift in consumer preferences towards healthier alternatives in the Pasta Market of the Bread & Cereal Products Market within The Food market in Croatia. This has led to an increased demand for whole grain and gluten-free pasta options, as well as a surge in organic and plant-based pasta products. Additionally, the rise in the number of individuals following vegetarian and vegan diets has also contributed to the growth of this market segment.

Trends in the market:
In Croatia, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for gluten-free and organic options. This trend is driven by the increasing health consciousness among consumers and the rise of specialized stores and online platforms catering to these preferences. As a result, market players are expanding their product portfolios to include these options and investing in marketing campaigns to target this niche segment. This trend is expected to continue, presenting opportunities for industry stakeholders to tap into this growing market segment.

Local special circumstances:
In Croatia, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's rich cultural heritage, as pasta is a staple in Croatian cuisine. Additionally, the country's proximity to Italy, known for its high-quality pasta, has also shaped the market dynamics. Furthermore, strict regulations on food safety and labeling have led to a focus on locally-sourced ingredients and traditional production methods, creating a unique selling point for Croatian pasta products.

Underlying macroeconomic factors:
The Pasta Market in Croatia is affected by various macroeconomic factors, including the overall economic climate in the country, global economic trends, and fiscal policies. As a part of the Bread & Cereal Products Market within The Food market, the performance of the Pasta Market is also influenced by factors such as consumer purchasing power, inflation rates, and trade policies. Additionally, the health of the national economy is a crucial factor in determining the market growth of pasta products. A strong and stable economy with low unemployment rates and high disposable income levels can lead to increased demand for pasta products, while economic downturns can have a negative impact on market performance. Other relevant financial indicators, such as interest rates and exchange rates, can also have a significant influence on market dynamics. Overall, a favorable macroeconomic environment with supportive policies and stable economic conditions can contribute to the growth of the Pasta Market in Croatia. However, any adverse changes in the macroeconomic landscape can potentially hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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