Spreads - Croatia | Statista Market Forecast

Revenue in the Spreads market amounts to US$147.10m in 2024. The market is expected to grow annually by 5.20% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$36.89 are generated in 2024.
In the Spreads market, volume is expected to amount to 21.51m kg by 2029. The Spreads market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 4.7kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Croatia is experiencing minimal growth, influenced by factors such as increasing health consciousness and convenience of online services. Sub-markets like Jams & Marmalades, Chocolate Spreads, and Peanut Butter play a role in shaping the overall market, with varying levels of impact.

Customer preferences: The Spreads & Sweeteners Market within The Food market in Croatia has seen a rise in demand for healthier and more natural spreads, as consumers become more health-conscious. This trend is driven by cultural preferences towards clean and organic ingredients, as well as a growing awareness of the negative effects of processed foods. Additionally, with a growing number of young professionals and busy families, there has been an increased demand for convenient and on-the-go spreads, leading to the development of new products and packaging formats.

Trends in the market: In Croatia, the Spreads & Sweeteners Market within The Food market is experiencing a trend towards healthier and more natural options. This is driven by consumer demand for clean label products and a growing awareness of the negative health effects of artificial sweeteners. As a result, there is a growing market for organic and natural spreads and sweeteners, with smaller, local brands gaining popularity. This trend is expected to continue, with industry stakeholders focusing on developing and promoting healthier options to cater to consumer preferences. It also presents opportunities for smaller brands to enter the market and compete with larger, established players.

Local special circumstances: In Croatia, the Spreads Market is heavily influenced by the country's strong cultural preference for traditional and homemade food products. This has led to a strong demand for locally sourced and artisanal spreads, as well as a reluctance to embrace imported or processed alternatives. Additionally, the market is shaped by strict regulations on food labeling and ingredients, with consumers placing a high value on natural and organic spreads. These unique factors contribute to a highly competitive and diverse market, with a focus on quality and authenticity.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market in Croatia is influenced by various macroeconomic factors. The country's financial stability and economic growth, as well as global economic trends, play a crucial role in the market's performance. Fiscal policies, such as taxes and subsidies, also impact the demand for spreads and sweeteners. Moreover, consumer preferences and dietary habits, coupled with the rising health consciousness, are driving the demand for healthier and natural spreads and sweeteners. The growing population and increasing disposable income are also contributing to the market's growth in Croatia. However, challenges such as high production costs and stringent food regulations may hinder the market's potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.