Vegetables - Croatia

Croatia

Highlights

Revenue in the Vegetables market amounts to US$990.10m in 2024. The market is expected to grow annually by 3.72% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$248.40 are generated in 2024.
In the Vegetables market, volume is expected to amount to 446.20m kg by 2029. The Vegetables market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 104.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Croatia is experiencing negligible growth, influenced by factors such as consumer preferences for fresh produce, limited innovation in processing techniques, and fluctuations in agricultural yields impacting supply consistency.

Customer preferences: Consumers in Croatia are increasingly prioritizing locally sourced and organic vegetables, reflecting a growing awareness of health and sustainability. This trend is particularly pronounced among younger demographics who value transparency in food sourcing and seek to support local farmers. Additionally, the rise of plant-based diets has influenced preferences, with more individuals opting for vegetables as primary ingredients in their meals. Social media platforms also play a significant role in shaping these preferences, as culinary influencers highlight innovative vegetable recipes and promote seasonal produce.

Trends in the market: In Croatia, the Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by a heightened consumer focus on health and environmental sustainability. This trend is particularly strong among younger generations who prioritize transparency in food sourcing and prefer to support local agriculture. Furthermore, the increasing popularity of plant-based diets is further shaping preferences, with more consumers incorporating vegetables as staple components in their meals. The influence of social media cannot be overlooked, as culinary influencers promote creative vegetable recipes and seasonal offerings, encouraging broader adoption of these trends. This evolving landscape presents opportunities and challenges for industry stakeholders, including farmers, retailers, and marketers, who must adapt to meet changing consumer demands and capitalize on the growing interest in sustainable food choices.

Local special circumstances: In Croatia, the Vegetables Market is shaped by its diverse climate and fertile soil, enabling the cultivation of a wide variety of vegetables throughout the year. Traditional Mediterranean diets, rich in vegetables, influence consumer preferences, promoting local produce in daily meals. Additionally, government regulations supporting organic farming practices and subsidies for sustainable agriculture enhance the appeal of locally grown vegetables. Cultural festivals celebrating seasonal harvests further bolster community engagement and awareness, creating a unique market dynamic distinct from other regions.

Underlying macroeconomic factors: The Vegetables Market in Croatia is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and agricultural investment. A strong national economy enhances disposable income, encouraging higher spending on fresh and organic vegetables. Global trends toward health consciousness and sustainability further drive demand for locally sourced produce. Additionally, supportive fiscal policies, including subsidies for farmers and investments in infrastructure, bolster agricultural productivity. Fluctuations in global commodity prices and trade dynamics also affect local vegetable prices, impacting market performance and consumer choices in this vibrant sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.