Key regions: Canada, China, Spain, Japan, Philippines
The Convenience Food Market in Croatia is seeing modest growth, influenced by factors such as the popularity of ready-to-eat meals and soups, and the convenience they offer busy consumers. However, this growth is hindered by the country's traditional food culture and slower adoption of digital technologies.
Customer preferences: Convenience food options in Croatia have seen a rise in demand due to the country's busy urban lifestyle and increasing number of working professionals. This has led to a shift towards healthier and more convenient food choices, with a focus on natural and organic ingredients. Additionally, the growing influence of western fast food chains and the rise of e-commerce platforms have also contributed to the popularity of convenience food among consumers. As a result, there has been a noticeable increase in the availability of convenient and healthier options in the market, catering to the evolving preferences of consumers.
Trends in the market: In Croatia, the Convenience Food Market within The Food market is experiencing a rise in demand for organic and natural convenience food products. This trend is driven by a growing awareness of healthy eating and sustainable living among consumers. Furthermore, there is a growing preference for convenient and ready-to-eat meals among busy professionals and students. This trend is expected to continue, with more players entering the market and offering a wider range of organic and natural convenience food options. This could lead to increased competition and potential price wars among industry stakeholders. Additionally, there is a growing demand for plant-based and vegan convenience food products, as consumers become more health-conscious and environmentally aware. This trend is expected to shape the future of the convenience food market in Croatia, with a potential shift towards more sustainable and ethical food choices.
Local special circumstances: In Croatia, the Convenience Food Market is heavily influenced by the country's tourism industry. The market is driven by the demand for quick and easy meals from tourists, as well as the local population with busy lifestyles. Additionally, Croatia's strong Mediterranean culture and cuisine play a significant role in shaping the types of convenience foods available. The market is also affected by regulations on food safety and labeling, as well as import restrictions on certain ingredients. These factors create a unique environment for convenience food products in Croatia, differentiating it from other markets.
Underlying macroeconomic factors: The Convenience Food Market within The Food market in Croatia is influenced by macroeconomic factors such as consumer spending, inflation, and GDP growth. As the country's economy continues to recover from the global financial crisis, consumer spending on convenience food products is expected to increase. Inflation rates and GDP growth also play a role in determining consumer purchasing power and can impact the overall market performance. Additionally, government fiscal policies and regulations that affect the food industry, such as food safety and labeling laws, can have a significant impact on the convenience food market in Croatia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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