Confectionery & Snacks - Croatia

Croatia

Highlights

Revenue in the Confectionery & Snacks market amounts to US$1.46bn in 2024. The market is expected to grow annually by 4.04% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$366.50 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 191.00m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 43.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in Croatia has been experiencing minimal growth, driven by factors such as changing consumer preferences and increasing health consciousness. Despite this, the market is expected to see a steady growth rate due to the convenience and indulgence offered by these products. The Food market in Croatia is also witnessing an increase in online sales and the adoption of digital technologies, which may further contribute to the growth of the Confectionery & Snacks Market.

Customer preferences: Consumers in Croatia are increasingly gravitating towards healthier snacking options, driven by a growing emphasis on clean eating and wellness. This has led to a rise in demand for natural and organic snacks, as well as snacks with functional ingredients such as protein, fiber, and superfoods. Additionally, with the rise of social media and influencer marketing, consumers are more interested in unique and visually appealing snacks, resulting in an increase in the availability of artisanal and premium snacks in the market.

Trends in the market: In Croatia, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is driven by increasing health awareness and concerns over the environmental impact of traditional snacks. As a result, there has been a rise in the demand for organic, plant-based, and gluten-free snacks. This trend is expected to continue as consumers become more health-conscious and seek out convenient and nutritious snack options. Industry stakeholders should take note of this trend and adapt their product offerings to cater to this growing demand, potentially leading to increased sales and market share. Additionally, this trend opens up opportunities for new players to enter the market and disrupt traditional snack brands.

Local special circumstances: In Croatia, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's growing tourism industry. With a large number of tourists visiting each year, there is a high demand for locally produced snacks and sweets. Additionally, the country's rich culinary traditions, influenced by Mediterranean and Eastern European cuisines, play a significant role in shaping the market. Furthermore, strict regulations on food labeling and quality control ensure that consumers have access to high-quality and authentic products.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Croatia is heavily influenced by macroeconomic factors such as consumer spending power, inflation rates, and trade policies. As a member of the European Union, Croatia's economic performance is closely tied to that of the EU, with any changes in the EU's economic health having an impact on the country's market. Additionally, government policies and regulations, such as tax rates and import/export laws, also play a significant role in shaping the performance of the market. Furthermore, consumer preferences and purchasing behaviors are influenced by economic factors, with fluctuations in employment rates and disposable income impacting the demand for confectionery and snack products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.