Meat - Croatia

  • Croatia
  • Revenue in the Meat market amounts to US$2,002.00m in 2024. The market is expected to grow annually by 4.37% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$502.20 are generated in 2024.
  • In the Meat market, volume is expected to amount to 192.10m kg by 2029. The Meat market is expected to show a volume growth of 2.1% in 2025.
  • The average volume per person in the Meat market is expected to amount to 43.8kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in Croatia is experiencing slow growth due to factors such as the increasing availability of meat substitutes, health concerns among consumers, and the convenience of processed meat products. This market is expected to continue its negligible growth rate, as consumers become more conscious of their meat consumption and seek healthier alternatives.

Customer preferences:
In recent years, there has been a noticeable increase in demand for sustainably-sourced and ethically-produced meat products in Croatia. This trend is driven by growing consumer awareness and concern for animal welfare, as well as a desire for healthier and more environmentally-friendly food choices. As a result, there has been a rise in popularity of organic and grass-fed meat, as well as a shift towards plant-based alternatives. This trend is expected to continue as more consumers prioritize conscious consumption and ethical considerations in their meat purchases.

Trends in the market:
In Croatia, the Meat Market within The Food market is experiencing a shift towards sustainable and ethically sourced meat products. Consumers are increasingly conscious about the environmental impact of meat production and are seeking out options that align with their values. This trend is expected to continue, with more companies incorporating sustainable practices into their supply chain. This will not only have a positive impact on the environment but also meet the demands of socially responsible consumers. Industry stakeholders should consider investing in sustainable practices to stay competitive in the market.

Local special circumstances:
In Croatia, the Meat Market within The Food market is heavily influenced by the country's traditional cuisine, which is centered around meat dishes. This has led to a high demand for locally sourced, high-quality meats that cater to the preferences of the Croatian palate. Additionally, the country's strict regulations on the import and production of meat products have created a strong local market, with a focus on organic and sustainable farming practices. This has also led to a growing trend of artisanal meat products, such as cured meats and sausages, which are popular among both locals and tourists. Furthermore, Croatia's strong fishing industry has also contributed to the availability of fresh seafood in the Meat Market, adding a unique dimension to the market dynamics.

Underlying macroeconomic factors:
The Meat Market within The Food market in Croatia is heavily influenced by macroeconomic factors such as economic growth, consumer spending power, and government policies. As the country continues to experience steady economic growth and increasing disposable income, there is a growing demand for high-quality and diverse meat products. Additionally, the government's support for the development of the food industry and investments in modernizing meat processing facilities have further boosted market growth. However, the recent global economic downturn and fluctuations in exchange rates have posed challenges for the meat market, resulting in price volatility and affecting consumer purchasing behavior. Moreover, the rising awareness and concerns about animal welfare and sustainability have also influenced market dynamics, leading to a shift towards more ethically-sourced and environmentally-friendly meat products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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