Fresh Vegetables - Croatia

Croatia

Highlights

Revenue in the Fresh Vegetables market amounts to US$815.60m in 2024. The market is expected to grow annually by 3.66% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$204.60 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 386.50m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 90.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Croatia is experiencing negligible growth, influenced by factors like shifting consumer preferences towards organic produce, seasonal availability, and the impact of local agricultural practices on supply and pricing dynamics.

Customer preferences: Consumers in Croatia are increasingly prioritizing fresh and organic vegetables, reflecting a broader global trend towards health-conscious eating. This shift is largely influenced by a growing awareness of the benefits of a plant-based diet, particularly among younger generations who are more engaged with sustainability issues. Additionally, urbanization and busy lifestyles are driving demand for convenient, ready-to-eat vegetable options. Seasonal eating is also gaining traction, as consumers seek to support local farmers and reduce their carbon footprint, highlighting a cultural appreciation for regional produce.

Trends in the market: In Croatia, the Fresh Vegetables Market is experiencing a surge in demand for organic produce, driven by consumers' heightened focus on health and wellness. This trend is particularly prominent among younger demographics, who are increasingly advocating for sustainable farming practices. Additionally, the rise of urban living is leading to a preference for convenient, pre-packaged vegetable options, catering to the fast-paced lifestyles of city dwellers. Seasonal eating is also becoming more popular, as consumers prioritize local sourcing, which not only supports regional farmers but also aligns with eco-conscious practices. This evolving landscape presents both opportunities and challenges for industry stakeholders, necessitating adaptations in sourcing, marketing strategies, and product offerings to meet shifting consumer preferences effectively.

Local special circumstances: In Croatia, the Fresh Vegetables Market is shaped by its Mediterranean climate, which fosters a diverse range of high-quality produce, enhancing the appeal of local goods. Cultural traditions emphasize the importance of fresh ingredients in Croatian cuisine, further driving demand for locally sourced vegetables. Additionally, EU regulations on food safety and organic certification create a structured environment that supports organic farming initiatives. This unique blend of geographical advantages, cultural appreciation for fresh food, and regulatory frameworks influences consumer preferences and market dynamics significantly.

Underlying macroeconomic factors: The Fresh Vegetables Market in Croatia is significantly shaped by macroeconomic factors such as national economic health, consumer spending trends, and agricultural policies. The country’s economic stability, bolstered by EU membership, encourages investment in the agricultural sector, fostering growth in local produce supply. Additionally, rising disposable incomes enable consumers to prioritize fresh, high-quality vegetables over processed alternatives, enhancing market demand. Global trends, including the push for sustainability and organic farming, align with Croatia's regulatory frameworks, promoting eco-friendly practices that resonate with health-conscious consumers. Furthermore, fluctuations in global agricultural commodity prices can impact local production costs, influencing market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.