Fresh Meat - Croatia | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$1.27bn in 2024. The market is expected to grow annually by 5.17% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$319.50 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 111.00m kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 24.1kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat market in Croatia has been growing slowly in recent years, influenced by factors such as increasing health consciousness among consumers and the convenience of online meat purchasing. However, this growth is hindered by challenges such as competition from alternative protein sources and concerns about animal welfare. Despite this, the market is expected to continue its minimal growth rate due to the sustained demand for traditional meat products in Croatia.

Customer preferences: The Fresh Meat Market in Croatia is experiencing a rise in demand for organic and locally sourced meat products. This trend is driven by a growing awareness of environmental sustainability and a preference for healthier, chemical-free options. Additionally, there is a shift towards more convenient and ready-to-eat meat products, as busy lifestyles and smaller household sizes are becoming the norm. This has led to an increase in the availability of pre-packaged and portion-controlled meat products in the market.

Trends in the market: In Croatia, the Fresh Meat Market of the Meat Market within The Food market is experiencing a rise in demand for organic and free-range meat products. This trend is driven by consumer preferences for healthier and more ethically-sourced options. As a result, retailers and producers are increasingly focusing on sustainability and animal welfare standards. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need to adapt to changing consumer demands.

Local special circumstances: In Croatia, the Fresh Meat Market within the Meat Market of The Food market is heavily influenced by the country's rich culinary traditions and strong emphasis on locally sourced, high-quality ingredients. This has led to a strong demand for fresh, organic meat from local farmers and butchers. Additionally, strict regulations and inspections ensure the safety and quality of the meat sold in the market. These unique factors contribute to the market's reputation for offering premium, sustainable meat options to consumers.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Croatia is impacted by various macroeconomic factors. One of the key drivers of market growth is the country's stable economic health, with a GDP growth rate of 2.9% in 2019. This has created a positive consumer sentiment, leading to increased demand for high-quality fresh meat products. Additionally, the government's fiscal policies, such as tax incentives for local producers and import restrictions, play a crucial role in shaping the market. Moreover, the growing trend of health-consciousness and preference for organic and sustainable food options has also influenced the market, driving the demand for fresh and natural meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.