Snack Food - Croatia | Statista Market Forecast

Revenue in the Snack Food market amounts to US$197.60m in 2024. The market is expected to grow annually by 5.14% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$49.57 are generated in 2024.
In the Snack Food market, volume is expected to amount to 29.37m kg by 2029. The Snack Food market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 6.4kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in Croatia has seen slight growth, attributed to factors such as the increasing demand for healthier options, the popularity of online shopping, and the convenience of ready-to-eat snacks. The sub-markets of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers all contribute to this growth, with consumers seeking a variety of options. However, the market's growth rate is minimal due to economic challenges and a saturated market.

Customer preferences: As health and wellness continue to be prioritized in Croatia, there is a growing demand for healthier snack options. This trend is driven by a shift towards clean eating and a desire for locally sourced, organic ingredients. Additionally, there has been an increase in demand for gluten-free and vegan snacks, catering to dietary restrictions and lifestyle choices. This has led to the emergence of niche snack brands and a focus on transparent labeling and sustainable packaging.

Trends in the market: In Croatia, the Snack Food market of the Confectionery & Snacks market within The Food market is currently experiencing a rise in demand for healthier snack options. This trend is driven by consumer awareness of the importance of balanced nutrition and the availability of more nutritious alternatives in the market. This trajectory is significant as it reflects a shift towards healthier lifestyle choices and has the potential to impact industry stakeholders, such as manufacturers and retailers, who may need to adjust their product offerings to cater to this trend. Additionally, this trend may also open up opportunities for new and innovative products in the market.

Local special circumstances: In Croatia, the Snack Food market is heavily influenced by the country's rich cultural heritage. Traditional snacks, such as pastries and cured meats, remain popular among locals and tourists alike. Additionally, the country's proximity to the Mediterranean has led to a demand for healthy and organic snack options. Furthermore, Croatia's strict food regulations ensure high quality and safety standards, making it a competitive market for both local and international snack brands.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market in Croatia is influenced by macroeconomic factors such as consumer purchasing power, inflation rates, and government policies. The country's stable economic growth and increasing disposable income have resulted in a higher demand for snack food products. Moreover, favorable government policies and investments in the food industry have also contributed to the growth of the market. However, fluctuations in exchange rates and rising production costs may pose challenges to market growth. Additionally, changing consumer preferences towards healthier and organic snack options are also influencing the market in Croatia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.