Spreads & Sweeteners - Croatia

Croatia

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$220.30m in 2024. The market is expected to grow annually by 4.90% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$55.27 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 58.66m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 12.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners market in Croatia is witnessing moderate growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. However, the market is facing challenges due to the high competition among sub-markets and the limited growth opportunities in the country's food market. These factors have resulted in a minimal growth rate for the overall market.

Customer preferences: Consumers in Croatia are becoming more health-conscious, leading to a growing demand for natural and organic spreads and sweeteners. This trend is driven by the increasing awareness of the negative effects of artificial additives and preservatives in food products. Additionally, there is a rising preference for plant-based and vegan options, influenced by the growing number of individuals adopting a vegetarian or flexitarian diet. As a result, manufacturers are introducing more healthy and ethical alternatives in the spreads and sweeteners market to cater to these changing consumer preferences.

Trends in the market: In Croatia, the Spreads & Sweeteners Market within The Food market is experiencing a rise in demand for healthier and natural options. Consumers are becoming more health-conscious and are seeking out products with lower sugar content and natural ingredients. This trend is expected to continue, with an increasing focus on sustainability and ethical sourcing. Industry stakeholders are responding by developing and marketing healthier and more environmentally friendly products. This shift towards healthier options has the potential to drive growth and increase competition in the market. Additionally, there is a growing trend of online sales and e-commerce, providing opportunities for industry players to reach a wider consumer base and improve distribution channels.

Local special circumstances: In Croatia, the Spreads & Sweeteners market is heavily influenced by the country's strong agricultural sector. This results in a high availability of locally sourced ingredients, such as honey and fruit, which are used in the production of spreads and sweeteners. Additionally, Croatia's location on the Adriatic Sea allows for easy access to a wide variety of seafood, leading to the popularity of seafood-based spreads and sauces. Cultural preferences also play a role, with Croatians generally preferring sweeter spreads and sauces compared to other European countries. These factors contribute to the unique flavor profiles and product offerings in the Croatian Spreads & Sweeteners market.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Croatia is impacted by macroeconomic factors such as consumer purchasing power, inflation rates, and government policies. As a result of recent economic growth and rising disposable incomes, the demand for convenience foods, including spreads and sweeteners, has increased. Additionally, favorable government policies, such as subsidies and tax incentives, have encouraged the growth of The Food market in Croatia. On a global level, the growing health and wellness trend has also influenced the demand for healthier and natural spreads and sweeteners, leading to market growth in the country. Furthermore, the increasing prevalence of lifestyle diseases and the rising awareness about the health risks associated with excessive sugar consumption have also contributed to the demand for alternative sweeteners. These factors, combined with the overall economic stability and favorable investment climate in Croatia, are expected to drive the growth of the Spreads & Sweeteners Market within The Food market in the years to come.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.