Sweeteners - Croatia | Statista Market Forecast

The Sweeteners Market in Croatia is experiencing slow growth, influenced by factors such as consumer preferences for natural alternatives, health concerns related to artificial sweeteners, and the availability of locally produced honey. Despite the negligible growth rate, the market is expected to see a rise in demand due to the increasing awareness of the health benefits of natural sweeteners and the convenience of online shopping.

Customer preferences: As health and wellness continue to be major concerns for consumers, there has been a rise in demand for natural and plant-based sweeteners in the Sweeteners Market of the Spreads & Sweeteners Market within The Food market. This trend is driven by a growing awareness of the negative effects of artificial sweeteners and a desire for healthier options. Additionally, there has been an increase in demand for low or no sugar products, as consumers become more health-conscious and seek to reduce their sugar intake. This shift towards natural and healthier sweeteners is also influenced by the cultural preference for traditional and natural ingredients in Croatian cuisine.

Trends in the market: In Croatia, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier options, with consumers showing a preference for natural, low-calorie sweeteners like stevia and monk fruit. This trend is expected to continue, driven by increasing health consciousness and demand for alternatives to artificial sweeteners. Industry stakeholders should take note of this trend and consider incorporating these products into their offerings to stay competitive in the market. Additionally, there is a growing demand for organic and sustainable sweeteners, presenting opportunities for companies to differentiate themselves and meet evolving consumer preferences.

Local special circumstances: In Croatia, the Sweeteners Market within the Spreads & Sweeteners Market of The Food market is heavily influenced by the country's strong agricultural sector. The use of locally-grown fruits and honey as natural sweeteners is favored over artificial alternatives. Additionally, the country's strict regulations on food labeling and ingredients have led to a preference for natural and organic products. The cultural preference for traditional and homemade spreads also drives the demand for natural sweeteners.

Underlying macroeconomic factors: The growth of the Sweeteners Market within the Spreads & Sweeteners Market is heavily influenced by macroeconomic factors such as consumer spending power, government subsidies and regulations, and trade policies. Countries with stable economic conditions and supportive government policies are likely to experience higher demand for sweeteners, while countries facing economic challenges and restrictive trade policies may see slower market growth. Additionally, the rising trend of health-consciousness and the increasing prevalence of diabetes and obesity globally are driving the demand for alternative sweeteners in The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.