Tomato Ketchup - Croatia | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$35.41m in 2024. The market is expected to grow annually by 3.63% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$8.88 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 12.30m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 2.9kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in Croatia is experiencing slow growth due to factors such as changing consumer preferences, limited product innovation, and market saturation. Despite negligible growth, the market continues to be driven by convenience and increasing demand for healthier options in the Sauces & Spices sector of The Food market.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and natural tomato ketchup options in Croatia. With a focus on clean eating and sustainable food choices, consumers are also gravitating towards locally sourced and artisanal ketchup brands. This trend is further amplified by the increasing awareness of the negative health effects of traditional ketchup, which contains high levels of sugar and preservatives. In response, companies are launching innovative and healthier options such as low-sugar and gluten-free ketchup, catering to the evolving food preferences of Croatian consumers.

Trends in the market: In Croatia, the Tomato Ketchup market is experiencing a shift towards healthier and organic options, driven by the increasing health consciousness among consumers. This trend is expected to continue, with more manufacturers offering natural and low-sugar ketchup varieties. Additionally, there is a growing demand for ethnic flavors, such as spicy or sweet ketchup, reflecting the country's diverse culinary influences. These trends have significant implications for stakeholders, as they need to adapt their product offerings and marketing strategies to cater to changing consumer preferences. Moreover, the rise of e-commerce and online grocery platforms is opening up new opportunities for market players to reach a wider audience and increase sales.

Local special circumstances: In Croatia, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the country's rich culinary traditions. The use of locally grown tomatoes and traditional recipes gives Croatian ketchup a unique taste that sets it apart from other markets. Additionally, the country's strong agricultural sector and strict regulations on food production ensure the high quality and safety of ketchup. These factors contribute to the strong demand for local ketchup brands in Croatia.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Croatia is impacted by various macroeconomic factors. Global economic trends, such as changes in consumer preferences and increasing demand for convenience foods, play a significant role in shaping the market. Additionally, the national economic health of Croatia, including factors like GDP, inflation rates, and consumer spending, also impacts market performance. Fiscal policies, such as tax rates and trade policies, can also influence market growth. Moreover, other financial indicators, including interest rates and exchange rates, can affect the cost of production and, in turn, influence market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.