Milk - Croatia | Statista Market Forecast

Revenue in the Milk market amounts to US$284.70m in 2024. The market is expected to grow annually by 7.64% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$71bn in 2024).
In relation to total population figures, per person revenues of US$71.42 are generated in 2024.
In the Milk market, volume is expected to amount to 242.40m kg by 2029. The Milk market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Milk market is expected to amount to 50.9kg in 2024.

Definition:

Milk is defined as a protein- and fat-rich opaque white or creamy-colored fluid. This combination of nutrients can also be milked from other animals such as sheep and goats, but from an economic perspective, cow's milk remains the world's most important dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular fresh milk
Full-fat milk, reduced-fat milk, low-fat milk, skimmed milk, semi-skimmed milk
Regular pasteurized milk, ultra-pasteurized (UHT) milk, raw milk
Flavored milk, barista milk
Lactose-free milk

Preserved and powdered milk
Yogurt drinks
Non-dairy milk substitutes
Out-of-home consumption

The Milk market in Croatia has seen slow growth due to factors such as consumer preference for traditional dairy products and limited access to digital technologies. However, increasing health awareness and convenience of online services are expected to drive growth in the future.

Customer preferences: Consumers in Croatia are showing a growing interest in organic and locally sourced milk products, driven by a desire for healthier and more sustainable options. This trend is also reflected in the increasing popularity of plant-based milk alternatives, such as almond and oat milk. In addition, there is a growing demand for lactose-free and fortified milk products, catering to the needs of individuals with dietary restrictions and those looking for added nutritional benefits. These shifts in consumer preferences are influenced by a growing awareness of the importance of nutrition and environmental sustainability in the country.

Trends in the market: In Croatia, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards organic and plant-based milk products. This trend is driven by growing health consciousness among consumers and the increasing demand for sustainable and environmentally-friendly options. As a result, dairy companies are investing in plant-based alternatives and promoting the health benefits of their products. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need to adapt to changing consumer preferences.

Local special circumstances: In Croatia, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's geographical location and rich dairy farming heritage. The abundance of fertile land and favorable climate conditions make Croatia a prime location for dairy production. Furthermore, the country's dairy regulations prioritize quality and traditional production methods, making Croatian dairy products highly sought after for their authenticity and superior taste. These factors contribute to the thriving milk market in Croatia, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Croatia is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and economic stability. With a strong tourism industry and a growing middle class, Croatia has a high demand for dairy products and eggs, leading to a competitive market with a focus on quality and innovation. However, fluctuations in global dairy prices and trade agreements can greatly impact the market's performance. Additionally, government support for the agriculture sector and investments in infrastructure play a crucial role in ensuring the growth and sustainability of the dairy market in Croatia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.