Processed Meat - Croatia | Statista Market Forecast

Revenue in the Processed Meat market amounts to US$724.60m in 2024. The market is expected to grow annually by 2.84% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$181.80 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 80.74m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 19.7kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Processed Meat market in the Meat Market within The Food market in Croatia has seen minimal growth, due to factors such as consumer concerns about the health implications of processed meats, government regulations, and competition from alternative protein sources. Despite the negligible growth rate, the market is expected to continue to be driven by consumer demand for convenience and changing dietary preferences.

Customer preferences: The processed meat market in Croatia has seen a shift towards healthier and more sustainable options, driven by consumer awareness of the negative impact of processed meats on health and the environment. This has led to a rise in demand for plant-based and organic alternatives, as well as a decrease in consumption of traditional processed meats. Additionally, with the rise of flexitarian and vegetarian diets, there has been an increase in demand for meat substitutes and alternative protein sources. This trend is reflective of a growing interest in health and wellness, as well as a more environmentally conscious mindset among consumers.

Trends in the market: In Croatia, the Processed Meat Market of the Meat Market within The Food market is experiencing a rise in demand for healthier and more sustainable options. This trend is driven by consumers' increasing focus on health and wellness, as well as environmental concerns. As a result, there is a growing demand for plant-based meat alternatives and organic and free-range meat. This trajectory is significant as it reflects a shift in consumer preferences and presents opportunities for industry stakeholders to innovate and meet evolving demands. However, it also poses challenges for traditional meat producers who may need to adapt their business models to stay competitive in the market.

Local special circumstances: In Croatia, the Processed Meat Market of the Meat Market within The Food market is influenced by the country's rich culinary traditions and the use of high-quality ingredients. The demand for traditional cured meats, such as prosciutto and kulen, remains strong among consumers. Additionally, the country's strict regulations on food safety and labeling play a significant role in shaping the market dynamics. The market is also impacted by the country's location and proximity to neighboring countries, which influences the availability of imported meats and competition from other regional markets.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Croatia is significantly impacted by macroeconomic factors such as consumer spending, food industry regulations, and global market trends. The country's strong economic growth and stable fiscal policies have led to increased consumer purchasing power, driving demand for processed meat products. Furthermore, Croatia's accession to the European Union has resulted in stricter regulations for food safety and quality, influencing market dynamics. Additionally, the rising trend of health-consciousness among consumers and the growing demand for convenience foods are also shaping the processed meat market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.