Baby Food - Croatia | Statista Market Forecast

Revenue in the Baby Food market amounts to US$59.16m in 2024. The market is expected to grow annually by 5.66% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$14.84 are generated in 2024.
In the Baby Food market, volume is expected to amount to 3.93m kg by 2029. The Baby Food market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.9kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Croatia has seen minimal growth due to factors such as low birth rates and increased competition from homemade baby food options. However, the market is expected to see a slight increase in demand as more mothers enter the workforce and turn to convenient and nutritious baby food options. Rising health consciousness among parents and the availability of online shopping for baby food products are also contributing to the market's growth.

Customer preferences: As more Croatian parents become conscious of the impact of their food choices on their children's health, there has been a growing demand for natural and organic baby food products. This trend is driven by a cultural emphasis on traditional and homemade meals, as well as a growing awareness of the potential health risks associated with processed foods. Additionally, an increasing number of working parents are seeking convenient and healthy options for their children's meals, leading to a rise in demand for pre-packaged, ready-to-eat baby food options.

Trends in the market: In Croatia's Baby Food Market, there is a growing trend towards organic and natural baby food products, with consumers becoming more health-conscious and willing to pay a premium for these options. This trend is expected to continue, driven by increased awareness of the benefits of organic and natural ingredients for babies' health. As a result, industry stakeholders are investing in research and development of new organic and natural baby food products to meet this demand. This trend also presents opportunities for retailers to expand their offerings and for manufacturers to differentiate themselves in a competitive market.

Local special circumstances: In Croatia, the Baby Food Market is heavily influenced by the country's strong emphasis on traditional, home-cooked meals and the importance of family meals. As a result, there is a high demand for organic and locally-sourced baby food options, with many parents preferring to make their own baby food rather than rely on store-bought options. Additionally, the country's strict regulations on food safety and labeling also play a significant role in shaping the market, ensuring that only high-quality and safe products are available for consumers.

Underlying macroeconomic factors: The performance of the Baby Food Market in Croatia is influenced by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. A strong economy and rising disposable income levels have led to an increasing demand for premium and organic baby food products. Furthermore, government initiatives promoting healthy eating habits and investments in food safety regulations have also contributed to the growth of the market. However, fluctuations in the global economy and changes in fiscal policies may impact overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.