Prepared Baby Food - Croatia | Statista Market Forecast

Revenue in the Prepared Baby Food market amounts to US$18.02m in 2024. The market is expected to grow annually by 3.85% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$4.52 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 1.86m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 0.2% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.5kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Homogenized fruit and vegetable preparations not exclusively intended for babies
Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
Baby cereals, such as Nestlé Cerelac
Baby snacks, such as snack bars and baked snacks
Out-of-home consumption

The Prepared Baby Food Market in Croatia has seen minimal growth due to factors such as high cost of prepared baby food, cultural preference for homemade meals, and concerns over the nutritional value of processed foods. Despite this, the market is expected to continue growing with increasing urbanization and busy lifestyles of parents in Croatia.

Customer preferences: As parents become more health-conscious, they are seeking out organic and natural options for their babies' food. This has led to a growing demand for prepared baby food made with locally sourced, fresh ingredients. Additionally, there is a trend towards allergen-free and plant-based options, reflecting the increasing number of parents opting for vegetarian or vegan lifestyles. This shift in consumer preferences is also driven by the desire for transparency and traceability in the food supply chain.

Trends in the market: In Croatia, the Prepared Baby Food market is seeing a shift towards healthier and organic options, driven by increasing awareness about the benefits of natural ingredients for infant development. There is also a growing demand for convenient and portable baby food products, as more parents seek on-the-go solutions. This trend is significant for industry stakeholders, as it presents opportunities for product innovation and expansion into new markets. However, it also poses challenges, as competition intensifies and regulation becomes more stringent. As a result, companies will need to adapt and differentiate themselves to stay relevant in the ever-evolving Prepared Baby Food market in Croatia.

Local special circumstances: In Croatia, the Prepared Baby Food Market is driven by the country's strong focus on organic and locally-sourced products. This is due to the traditional food culture and the government's initiatives promoting sustainable agriculture. Additionally, the market is heavily regulated, with strict labeling requirements and bans on certain ingredients. These factors contribute to a high demand for premium and natural baby food options, as well as a limited selection of international brands. The market also reflects the country's low birth rate, with a focus on quality rather than quantity, resulting in a smaller overall market size.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as consumer spending, population growth, and government policies. Countries with a growing middle class and increasing disposable income are driving the demand for convenient and nutritious baby food options. Additionally, government initiatives to promote healthy eating habits and improve maternal and child health are also contributing to market growth. However, economic downturns and fluctuations in exchange rates can negatively impact market performance in some regions. The increasing awareness about the importance of early nutrition and the rising number of working mothers are also expected to drive market growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.